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"Sexist" bus adverts cause uproar in Cardiff and on Twitter!

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61653 HTAFC

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From BBC News:
http://m.bbc.co.uk/news/uk-wales-south-east-wales-32690534

A south Wales bus company says it will withdraw an advertising campaign following an online backlash.
The New Adventure Travel advert depicts a semi-naked woman on the back of buses holding a billboard which reads: "Ride me all day for £3".
The company said it had been trying to "make catching the bus attractive to the younger generation."
It has attracted an angry response on social media - including criticism by MPs.
On Facebook, one person wrote: "Absolutely dreadful advert, what is wrong with you?!"
Another said: "Do they seriously think they can get away with this? Women should take a stand on this and boycott that bus company."
The advertising, which also included an image of a semi-naked man, was to mark the launch of 10 new buses on the X1 cross-city route in Cardiff, between Pontprennau and Culverhouse Cross via the city centre.

This reminds me of an advertising campaign by a Wakefield scrap metal dealer a few years ago, which were displayed on Arriva buses in West Yorkshire. At least New Adventure Travel have objectified men and women equally though!
 
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extendedpaul

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This is connected to their new X1 service featured in an earlier thread and the £3 day fare undercuts the Cardiff Bus day to go ticket.

NAT also give change !
 

NSEFAN

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And all the outrage will now get them even more publicity. The BBC supposedly has no adverts but has now helpfully put the offending adverts on its article for the world to see! :lol:
 

fgwrich

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A total non story in my opinion

Indeed, but sadly it's evidence of sadly PC we're becoming. I cant see anything wrong with it - it's all in good humour - and I wonder how many of these women who have complained went to see a certain shade of film released this year?

As for the comment about them being hugely offensive... Hugely offensive to who? I can walk down my local high street on the way to work everyday and see more in the window of Ann Summers - And that's fixed there, 24 Hours a day, mostly for 7 days a week. This is on the back of a bus, which will probably spend about 12 hours a day, roving around the area of Cardiff, almost constantly on the move. So...
 

fowler9

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Indeed, but sadly it's evidence of sadly PC we're becoming. I cant see anything wrong with it - it's all in good humour - and I wonder how many of these women who have complained went to see a certain shade of film released this year?

As for the comment about them being hugely offensive... Hugely offensive to who? I can walk down my local high street on the way to work everyday and see more in the window of Ann Summers - And that's fixed there, 24 Hours a day, mostly for 7 days a week. This is on the back of a bus, which will probably spend about 12 hours a day, roving around the area of Cardiff, almost constantly on the move. So...

A roving advert for porn! Disgraceful. ;)
 

Teflon Lettuce

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I don't see how it is a sexist advert seeing as though there are an equal number of men and women in the adverts...

however... it IS racist seeing as though they are all white! lol
 

455driver

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Isnt it funny that the 'outrage' refers to the advert with the (very tasty) female on but the advert with the (does nothing for me but the other half needed a cold shower after looking at it) male doesnt even get a mention.

Talk about sexist!
 

fowler9

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Isnt it funny that the 'outrage' refers to the advert with the (very tasty) female on but the advert with the (does nothing for me but the other half needed a cold shower after looking at it) male doesnt even get a mention.

Talk about sexist!

Such is life. :D
 

DaveHarries

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You can bet your bottom dollar that if there had been no women featured on those N.A.T adverts they would either have said nothing or, more probable, said the advertising was sexist for its lack of women.

Some people complain far to easily.

Dave

NB: Post edited 14/05/2015 by request.
 
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61653 HTAFC

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To be fair, when the BBC News Channel covered the story, a couple of members of the public pointed out that it might be embarrassing when parents have to explain the subtleties of the wordplay in the advert...

Of course, the adverts have now been shelved but the company has certainly received a lot of publicity. It wouldn't surprise me if they planned all along to remove the adverts fairly quickly (I.e. Once the story went viral)!
 

Tetchytyke

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It wasn't appropriate advertising. I'm not a killjoy and I'm not "offended", but it wasn't appropriate. Most people were equally complaining about the male version of the advert as well as the two different female versions.

I'm sick of having to explain to my five-year-old daughter why all the women in adverts never have any clothes on.
 

neilmc

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Reminds me of the 1960s adverts for Leeds City Transport telling us "it's a great life on the buses" with a groovy (though fully-dressed) young conductress swinging round (well, leaning on) the platform pole of a back-loader. Made me want to be a driver.

Sadly when I did get to join in the 1970s they weren't taking on female staff - they were aiming for 100% OMO and it was "OMO" as they didn't allow female drivers. Now THAT was sexist.
 

455driver

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Most people were equally complaining about the male version of the advert as well as the two different female versions.

Theres 2 female adverts, anyone got a link to the second one?




This post is not entirely serious so save the indignation for somebody that cares! ;)
 

Qwerty133

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Sadly when I did get to join in the 1970s they weren't taking on female staff - they were aiming for 100% OMO and it was "OMO" as they didn't allow female drivers. Now THAT was sexist.

No, thats reducing the risk of crashes ;)

not meant to cause any offence
 
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daikilo

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A total non story in my opinion

Unfortunately it is not a non-story, it is a story of how someone in N.A.T. top management apparently thought that was clever. Hope the advertising standards authority (or whatever they are now called) whack them with a large fine, at last. Now N.A.T. could bite the bullet and (publicly) fire the idiot.
 

bussnapperwm

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Unfortunately it is not a non-story, it is a story of how someone in N.A.T. top management apparently thought that was clever. Hope the advertising standards authority (or whatever they are now called) whack them with a large fine, at last. Now N.A.T. could bite the bullet and (publicly) fire the idiot.

A perfect example of the loony left above.

I did a quick poll amongst my colleagues (3 women, 3 men, all of various ages, non of them are transport enthusiasts) including showing them the photographs (both the male and female versions) and none of them saw anything controversial or sexual about the adverts. The poll was conducted individually So they would not be able to confer in a group.

I then showed them examples from another bus company (Diamond Bus) who ran some "controversial" adverts and the same reaction was given, nothing sexual about them.

In fact one of my colleagues (female) said they were a clever pieces of advertising.
 

fowler9

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A perfect example of the loony left above.

I did a quick poll amongst my colleagues (3 women, 3 men, all of various ages, non of them are transport enthusiasts) including showing them the photographs (both the male and female versions) and none of them saw anything controversial or sexual about the adverts. The poll was conducted individually So they would not be able to confer in a group.

I then showed them examples from another bus company (Diamond Bus) who ran some "controversial" adverts and the same reaction was given, nothing sexual about them.

In fact one of my colleagues (female) said they were a clever pieces of advertising.

So you did a quick poll with your mates and it proved it was the loony left going mad. You should go in to law!
 

Teflon Lettuce

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It wasn't appropriate advertising. I'm not a killjoy and I'm not "offended", but it wasn't appropriate. Most people were equally complaining about the male version of the advert as well as the two different female versions.

I'm sick of having to explain to my five-year-old daughter why all the women in adverts never have any clothes on.

So you think that all double entendre should be banned? you don't let your daughter watch carry on films? go to panto? watch most 1970's/80's sit coms?

after all they were full of double entendre...

seriously does your FIVE yr old daughter really ask why the advert hoardings show semi-clothed people? even if she does I'm sure you could come up with a fib that keeps her innocence....

another case of "I'm not.... but..." that is endemic in our society that is ridding us of anything that brings a smile to our faces.
 

Antman

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It wasn't appropriate advertising. I'm not a killjoy and I'm not "offended", but it wasn't appropriate. Most people were equally complaining about the male version of the advert as well as the two different female versions.

I'm sick of having to explain to my five-year-old daughter why all the women in adverts never have any clothes on.

I really cannot for the life of me see why you think it wasn't appropriate, I asked my missus and she wasn't in the least bit bothered about it and I'm sure our daughters wouldn't be bothered either.
 

Antman

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Reminds me of the 1960s adverts for Leeds City Transport telling us "it's a great life on the buses" with a groovy (though fully-dressed) young conductress swinging round (well, leaning on) the platform pole of a back-loader. Made me want to be a driver.

Sadly when I did get to join in the 1970s they weren't taking on female staff - they were aiming for 100% OMO and it was "OMO" as they didn't allow female drivers. Now THAT was sexist.

I think female drivers started in the mid 70's? Apparently on many buses before then the steering would have been too heavy for them, well that's the story I heard
 

455driver

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I think female drivers started in the mid 70's? Apparently on many buses before then the steering would have been too heavy for them, well that's the story I heard

Having passed my test back in the 1980s in a Bristol VR which didn't have power steering I can vouch for how heavy the steering was.
 

swj99

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Things must be going really well in this country if people haven't got anything more serious to be offended about than an advert on a bus.
 
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