Maybe a bit off topic...
Anyone remember the Voyager Railcard? Only issued at Stoke on Trent and giving half price off-peak travel for the holder and up to four people (? the details are a little hazy now). I have come across one with an expiry date of 24th January 1987, but I can't remember if I had more than one. No internet in those days, I remember travelling to Stoke from Chester in a then brand new class 150 sprinter to buy one. It was valid system-wide, and was well recognised within a wide radius of Stoke. However I remember using it at London Waterloo and it took a helpful clerk a long time to find the dusty dog-eared memo that explained its use.
Faded away quickly, but that brand name was reused in another context!