Bletchleyite
Veteran Member
The club is still known to many as the CTC and will always will be. The name change was rejected by the membership, yet still went ahead. Royal Mail also changed it's name few back and in the end had to change back.
The BMC (British Mountaineering Council, a highly respected organisation with a respectable sounding name) tried it (Climb GB) and got voted down too, not least because they represent all areas of mountaineering, and actual mountaineers don't "climb" Snowdon, they walk up it, so the name neglected hillwalking which is a big part of their membership. But in their case it was because they wanted to tend towards being an NGB for Olympic climbing. For cycling it's bizarre because there's already a "British Cycling" which fulfils that role, all that this causes is confusion between the two organisations.
As for Royal Mail/Consignia, I hope someone got the sack for that. You've got a brand that is up there among the best-known brands in the UK (must be up there in recognition terms with Coca Cola and the likes), so you trash it?