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ATW to Rebrand Gerald Premier Service

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headshot119

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Is the breakfast offering really downgraded to just hot rolls, or is it an addition to the menu alongside the full cooked breakfast (perhaps with the roll being the complementary offer, and the full breakfast being an extra charge)?

I am now wondering having read the letter several times, it seems odd that the chef would only be on the north bound service, and not the southbound, he'd have to travel on the cushions at some point.
 
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merlodlliw

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I am now wondering having read the letter several times, it seems odd that the chef would only be on the north bound service, and not the southbound, he'd have to travel on the cushions at some point.

third time lucky lost the two replies I made.

I am also wondering will the Chef travel from Cardiff on Sunday as now to hotel in Rhyl overnight, then work back to Cardiff making breakfast rolls, the girls are capable of making.
Or just travel North getting off at Chester and travel back home on a 175, this would mean little difference to what happens on serving now, or just work Cardiff to to Shrewsbury? thus saving five hotel bills.
Whatever happens "Gerald The Business" must now show it can increase business, I anticipate changes again in May, but looks like the service will last to the end of the current toc.

And thanks to the Moderator for Changing the thread title to" Rebrand" in place of axe
 
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berneyarms

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Nice to see a positive view on this news from North Wales Railway News:
http://www.nwrail.org.uk/nw1412a.htm

Premier Express catering future

Rumours have been circulating that first class was to be withdrawn from Holyhead - Cardiff and return Premier Service, and catering reduced to microwaved meals, with Friday 12 December as the last day of the full service with travelling chef.

Gareth Peate, organiser of the recent petition against this, writes to tell us that he in contact with ATW directly, who have taken concerns on-board but not made any formal comment, and with some of the on-board staff. It seems that two or three weeks ago the on-board chefs were told that they would no longer be needed after 12 December, which looked very much as if the fate of the meal service had been decided. However, it now seems Arriva have had a change of heart, and the chefs have been told they'll be needed for the foreseeable future. In addition, the service is still advertised as having first class dining in the new December timetables. It would seem that the First Class is to be kept, but re-branded as 'Business Class' for the benefit of those (MPs for instance) who are not allowed by their employers to charge First Class to their expense account.

On 1 December, Welsh Government Minister for Transport Edwina Hart sent a letter to all Welsh Assembly members:

We have been working with Arriva Trains Wales to improve the catering provided on this service. From 15 December, 2014, first class will be re-branded to business class with a catering service in keeping with the needs of business travellers. A range of hot meals will be served by a travelling chef and will be available for all passengers using the service. There will be a new, more extensive and flexible menu range and three course meals will be available in the evening and either a continental breakfast or hot breakfast rolls provided in the mornings.

Business class passengers will have their meals served at their table, as part of the ticket price. Standard class passengers will be able to purchase any of the food options, as at present. Standard class passengers will also be able to pay a supplement to upgrade to the business class carriage. Arriva Trains Wales have provided assurance that there will be no staff redundancies as a result of these changes, and it will improve the marketing and promotion of the service to generate additional patronage.

Clearly there have been some last-minute negotiations taking place. It is interesting to see it written down that standard class passengers can 'purchase any of the food options.' We look forward to sampling the new, improved, service which does look promising.
 

merlodlliw

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Nice to see a positive view on this news from North Wales Railway News:
http://www.nwrail.org.uk/nw1412a.htm


I always find Charlie Hume the editor always gives an unbiased view from both sides of the argument, has a good editor should, has a contributor to North Wales rail website, I gained permission for the publication of the Ministers Letter to AMs to be put on the website, before I sent it to Charlie.
 

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I'm unsure what they mean by 'more extensive and flexible menu range'. I'm slightly confused about the whole thing concerning the menu, especially the breakfast. Will it be more or less worthwhile to upgrade for the breakfast service now?
 

jones_bangor

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Quote from the Daily Post: "But in an apparent U-turn Transport Minister Edwina Hart has announced the chefs are to be retained and the first class carriage rebranded as “business class”.

Great news for Welsh railways.
 

Gareth Marston

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Quote from the Daily Post: "But in an apparent U-turn Transport Minister Edwina Hart has announced the chefs are to be retained and the first class carriage rebranded as “business class”.

Great news for Welsh railways.

Still massively irrelevant to Cambrian users, then again Cardiff is a niche market as 12 years of business travel to it has proved.
 

Starmill

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It's all very well rebranding the carriage, but I'm still not clear how they intend to rebrand the tickets.

There will probably just be new fares added called 'ATW Business Upgrade' or similar and they will be issued instead of the current First Class upgrade. If someone has a First Class open ticket that will be valid there. The question is will they sell Advances? You can currently get great prices on Advance First for it.
 

Bletchleyite

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It beggars belief that any company accounts department is stupid enough to fall for it. But they are, or Eurostar wouldn't have the "Standard Premier" nonsense, nor Chiltern their "business zone".

I like the easy upgrades, as it would be easy enough to pay the upgrade yourself. But not calling First Class First Class has one aim, and one aim only. And if anyone working for me tried to pull the wool over my eyes with it, they would be kicked very hard indeed.

Neil
 

DelayRepay

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It beggars belief that any company accounts department is stupid enough to fall for it. But they are, or Eurostar wouldn't have the "Standard Premier" nonsense, nor Chiltern their "business zone".

My company make me book tickets through their travel agent's portal, where First Class tickets are blocked. Yet sometimes when I go to Manchester, a First Class ticket is actually cheaper than a Standard ticket. Not to mention that when I go to Manchester due to the time I leave home I am allowed to claim for breakfast and coffee - so by making me go by Standard the company is not only paying more for the ticket, they are incurring additional expenses and also have to pay for me to use the Wifi if I they want me to do any work.

I do think the people who write and enforce these policies live on a different planet

This is the same company who asked me to justify spending £1 extra to get a flexible ticket compared to two advances, despite the fact that if everything had run to plan I would have had a 3 hour wait before I could get the train home. :roll:
 

Bletchleyite

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You need to compare like with like. It is very unusual for there to be a First Advance with no cheaper Standard Advance on the same train. Not totally unknown, but rare. Those who say "First Class is cheaper" usually claim this based on a walk up Standard fare, which is sly and again I would be having none of.

Neil
 

DelayRepay

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You need to compare like with like. It is very unusual for there to be a First Advance with no cheaper Standard Advance on the same train. Not totally unknown, but rare. Those who say "First Class is cheaper" usually claim this based on a walk up Standard fare, which is sly and again I would be having none of.

Neil

It is unusual for a First Advance to be cheaper than a Standard Advance, but not unknown. The point is that even when this is the case, and I can evidence this by taking screen shots from the website, I am not allowed to save money by booking the cheaper ticket.

I strongly suspect the system would allow me to book Business Class although I think this would be against the rules - I will test this theory at some point.
 

SprinterMan

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This seems like excellent news, well done to WAG and ATW for finding a solution that makes the best of things for everyone :)

Adam :D
 

Phil from Mon

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It beggars belief that any company accounts department is stupid enough to fall for it. But they are, or Eurostar wouldn't have the "Standard Premier" nonsense, nor Chiltern their "business zone".

I like the easy upgrades, as it would be easy enough to pay the upgrade yourself. But not calling First Class First Class has one aim, and one aim only. And if anyone working for me tried to pull the wool over my eyes with it, they would be kicked very hard indeed.

Neil

We have to book through the office except in exceptional circumstances, so this doesn't apply. I don't see why any reasonably sized organisation doesn't insist on this, avoids any problems with people trying to pull a fast one.
 
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merlodlliw

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There will probably just be new fares added called 'ATW Business Upgrade' or similar and they will be issued instead of the current First Class upgrade. If someone has a First Class open ticket that will be valid there. The question is will they sell Advances? You can currently get great prices on Advance First for it.

You will not be able to book First class and use this train without an upgrade surly its not a franchise service,has no first class will be available on the Line from Chester to Newport,what would be the point? So ends ATWs venture into First Class travel, hopefully a new era for all.
--- old post above --- --- new post below ---
I'm unsure what they mean by 'more extensive and flexible menu range'. I'm slightly confused about the whole thing concerning the menu, especially the breakfast. Will it be more or less worthwhile to upgrade for the breakfast service now?

Seems little point, I presume a business upgrade would be the same price morning or evening, the official price should be out soon, Im guessing at least £50 upgrade with the official built in meal.
Has for advances, in my opinion this was the revenue loser & downfall previous, so business will fill the carriage or it will revert to all standard.
I hope the few business people who go to Cardiff from the North use the service as previous it appeared the majority were from the statutory sector whose fare was paid for by Welsh Government, I think the Minister realises this. Publicity the service even exists within the business community in the North would assist, good marketing is required, however there will not be the same demand has there is to London on VT.
 
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berneyarms

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You will not be able to book First class and use this train without an upgrade surly its not a franchise service,has no first class will be available on the Line from Chester to Newport,what would be the point? So ends ATWs venture into First Class travel, hopefully a new era for all.
--- old post above --- --- new post below ---


Seems little point, I presume a business upgrade would be the same price morning or evening, the official price should be out soon, Im guessing at least £50 upgrade with the official built in meal.
Has for advances, in my opinion this was the revenue loser & downfall previous, so business will fill the carriage or it will revert to all standard.
I hope the few business people who go to Cardiff from the North use the service as previous it appeared the majority were from the statutory sector whose fare was paid for by Welsh Government, I think the Minister realises this. Publicity the service even exists within the business community in the North would assist, good marketing is required, however there will not be the same demand has there is to London on VT.

Not completely sure about your statement on 1st Class.

I imagine 1st Class All Line Rovers and 1st Class BritRail passes will remain valid in the Business Class.

That certainly applies to Chiltern's Business Zone.
 

Starmill

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As I pointed out, fully flexible 1st class tickets from Holyhead to Cardiff, allowing the use of First on VT and possibly valid via Birmingham so XC also, are still available. These should continue to be valid, they're expensive enough.

I think the current upgrade is also railcard discountable, I wonder if that's going to continue.
 

merlodlliw

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Not completely sure about your statement on 1st Class.

I imagine 1st Class All Line Rovers and 1st Class BritRail passes will remain valid in the Business Class.

That certainly applies to Chiltern's Business Zone.

Well has "Gerald The Business" will not have any first class seating from 15th December,like all other services if you travel first then get a feeder that is only second IE off the 1810 Euston , its First . into Wrexham then travel to Chirk in standard..
I dont see why people who get a very discounted First, should not pay the business upgrade to get the meal on Gerald. Time will tell.
Remember this is an open access service, Chilterns is franchise.different rules apply to open access.
My guess is depending on price, few will book First, ATW must be well aware of tickets that loose income.

Any sign of the spare dining car being sent to the painters yet, to get rid of First Class signage ?
 
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Bletchleyite

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I dont see why people who get a very discounted First, should not pay the business upgrade to get the meal on Gerald.

To me the most sensible option would be to charge those who want a meal for a meal, and to keep the actual upgrade down.

FWIW if ATW don't accept First Class tickets for travel in the Business Zone they won't, presumably, get any ORCATS first class money...that is I expect why no Open Access operator so far has opted out of Any Permitted ticketing... :)

Neil
 
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berneyarms

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Well has "Gerald The Business" will not have any first class seating from 15th December,like all other services if you travel first then get a feeder that is only second IE off the 1810 Euston , its First . into Wrexham then travel to Chirk in standard..
I dont see why people who get a very discounted First, should not pay the business upgrade to get the meal on Gerald. Time will tell.
Remember this is an open access service, Chilterns is franchise.different rules apply to open access.
My guess is depending on price, few will book First, ATW must be well aware of tickets that loose income.

Any sign of the spare dining car being sent to the painters yet, to get rid of First Class signage ?

Well again I have to disagree with you.

Britrail passes are valid on all operators including open access ones, so I would expect that to continue, with First Class passes valid on all including Business Zones.

All Line Rovers are valid on Grand Central and Hull Trains, so again I'd expect the same to apply here.
 

merlodlliw

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To me the most sensible option would be to charge those who want a meal for a meal, and to keep the actual upgrade down.

FWIW if ATW don't accept First Class tickets for travel in the Business Zone they won't, presumably, get any ORCATS first class money...that is I expect why no Open Access operator so far has opted out of Any Permitted ticketing... :)

Neil

But can you book First class to Cardiff from Wrexham? and what route from Dec15th. There will be no First Class on the line Chester via Wrexham to Newport, how will ATW recoup the meal charge from a first class ticket in business class, the orcats wont provide this.
--- old post above --- --- new post below ---
Well again I have to disagree with you.

Britrail passes are valid on all operators including open access ones, so I would expect that to continue, with First Class passes valid on all including Business Zones.

All Line Rovers are valid on Grand Central and Hull Trains, so again I'd expect the same to apply here.

Only time will tell, its very fuzzy as yet,
 

Phil from Mon

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I hope the few business people who go to Cardiff from the North use the service as previous it appeared the majority were from the statutory sector whose fare was paid for by Welsh Government, I think the Minister realises this. Publicity the service even exists within the business community in the North would assist, good marketing is required, however there will not be the same demand has there is to London on VT.

Not so. By statutory sector I assume you mean Welsh govt employees, their agencies like NRW, and county council people. Of the rest, the universities in Bangor and Wrexham are charities, many people in the NGO and Other parts of the charity sector use it, and also a great many in different industries attending the various stakeholder group meetings when they are held in Cardiff. There Re also the many NHS (not paid by government, at least directly), and trade union people. Pretty sure most of those will be in standard!
 
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Arglwydd Golau

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I hope the few business people who go to Cardiff from the North use the service as previous it appeared the majority were from the statutory sector whose fare was paid for by Welsh Government, I think the Minister realises this. Publicity the service even exists within the business community in the North would assist, good marketing is required, however there will not be the same demand has there is to London on VT.

As far as I know - and I would like to be corrected - there has not been a survey of those who use the train in First or Standard, so I am assuming that your information was/is anecdotal. At risk of repeating myself from years ago, the original publicity for the train was non-existent amongst all potentially interested parties in North Wales, as others have suggested it would be rather pleasant to have some now! Better late than never, I suppose!
 

Starmill

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But can you book First class to Cardiff from Wrexham? and what route from Dec15th. There will be no First Class on the line Chester via Wrexham to Newport, how will ATW recoup the meal charge from a first class ticket in business class, the orcats wont provide this.

Of course. Why not? £86.10 single, valid on any train on a permitted route in any part of the passenger accommodation of said train. A suggested itinerary might be as below.

I would expect the majority of the ORCATS from this ticket would still go to ATW.
 

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Gareth Marston

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Not so. By statutory sector I assume you mean Welsh govt employees, their agencies like NRW, and county council people. Of the rest, the universities in Bangor and Wrexham are charities, many people in the NGO and Other parts of the charity sector use it, and also a great many in different industries attending the various stakeholder group meetings when they are held in Cardiff. There Re also the many NHS (not paid by government, at least directly), and trade union people. Pretty sure most of those will be in standard!

Has anyone actually scopped out demand from these sectors? Ie how many people how many times a year ?
 

merlodlliw

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Well again I have to disagree with you.

You are correct, here is the reply from a Senior Manager at ATW in response to my e mail about pricing of upgrade


Cardiff – Chester £25.00, Cardiff – Llandudno Jn £30.00, Cardiff – Holyhead £35.00
Business is an upgrade that can be bought in advance or on train
First Class tickets will be available in Business Zone
As above

ORCATS is irrelevant as the meal is a service quality complementary item.

this looks excellent value, I guess its £25 from to/Wrexham, the meal must be worth all of that and sit with the political big guns for entertainment:)
 
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berneyarms

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Great value indeed!!

Yes, I would have been absolutely astonished if first class tickets were not valid.

It will be interesting to see the revised menus and in particular what exactly is on offer in the mornings.

The evening meals probably won't change that much - the chefs put a lot of work into designing menus that used locally sourced produce from Wales.

Hopefully ATW will actively market the catering element more actively, and that people will start to use it in greater numbers.
 

Phil from Mon

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Has anyone actually scopped out demand from these sectors? Ie how many people how many times a year ?

Not that I am aware of Gareth. As I said, I use it about half a dozen times a year, I know about ten friends who are down every couple of weeks at least, and I have a work colleague who at the moment is there twice a week, and will be for the foreseeable future. Obviously can't speak for other organisations.

Welsh Govt these days are doing a lot more to involve stakeholders in their decision making, which usually means meetings in Cardiff, and of course the Welsh HQs and /or head offices (sometimes the only office) of an increasing number of organisations and quangos are down there.

I can't think it would be too hard to quantify if someone had the means to survey it over a one-month period.
 
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