Ryanair pulled out of the route citing unsustainability a couple of months ago. They of course were operating a daily 737 into Stansted. They still fly to Glasgow and Liverpool but there's significant Friends and Family market there. The unsustainability of the Stansted route was - at a guess - because the business traffic didn't meet expectations in lieu of the slightly smaller FAF market.
The NI Executive is now subsidising BMI for this route and operating it as a PSO to the tune of £3.8m annually.
There was no fanfare as far as I could see, but I travelled on the afternoon flight and not the morning one. I would be surprised if the local rags didn't pick up on the morning flight. The security lane was adorned in BMI blue balloons though. I also spotted a BMI manager lurking, who I assume was there in the morning too to handle media enquiries etc.
Derry is a tiny airport and there were about 50 passengers for the flight (which was the only one leaving within a 10 hour time window!), so it wasn't hard to spot management.
I was chatting to the security staff who were very pleased the route was operating, not least for the future of the airfield, which is a very precarious operation. I suspect local politics will win out and Derry airport will survive long into the future (basically NW Ireland is devoid of good infrastructure, a grievance which goes way back to the 1950s and earlier and which actually formed a sub-grievance of the nascent Civil Rights campaign of the 1960s).
Load was alright, and I think I was the only enthusiast on the flight. Everyone else seemed to be "legitimate" traffic.
EDIT: The News Letter has picked up on the route:
http://www.newsletter.co.uk/news/bu...-restored-as-new-bmi-service-begins-1-7943050 - obviously this was the morning flight.
The Derry Journal also covered it:
http://www.derryjournal.com/news/business/lift-off-for-derry-s-new-bmi-stansted-service-1-7943555