fgwrich
Established Member
First had the "FTR"s operating in Bradford, Leeds, York, Luton and Swansea. They never seemed to be much of a success wherever they went.
There's the wikipedia page for it:
https://en.wikipedia.org/wiki/FTR_(bus)
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First Trenitalia (Avanti!) WCML branding, naming and livery
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First had the "FTR"s operating in Bradford, Leeds, York, Luton and Swansea. They never seemed to be much of a success wherever they went.
There's the wikipedia page for it:
https://en.wikipedia.org/wiki/FTR_(bus)
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Bletchleyite
Veteran Member
They vaguely worked on the Parkway-Airport shuttle where tickets are solely sold off-bus. The fundamental issue with them (apart from them fundamentally being a polished turd) was that they shut the driver away so he couldn't do customer service or revenue, which gave you all the feeling of personal safety of a DOO train in inner south London as well as meaning an ineffective TVM solution was used.
Good Laaaawd, that looks awful!
Bletchleyite
Veteran Member
It was a very typical British bodge - style over substance. There is nothing fundamentally wrong with a regular Mercedes Citaro-G, for instance (fires excepted), it's just that the UK never operates them properly. But First decided to put a bodykit on rather than fix the operational issue (i.e. get ticketing off the bus and write timetables properly).
EE Andy b1
Established Member
One thing is for sure whatever the future name / brand is for First Trenitalia West Coast the colour palate needs to be right.
Top 10 Colours and why.
1. Red
Red is the colour of power. It gets people’s attention and it holds it, which is why it’s the most popular colour for marketing.
2. Blue
When you want to be viewed as trustworthy and cool, blue is the colour for you. Mix blue with complimentary colours for best results.
3. Pink
Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly and totally female.
4. Yellow
Yellow is a powerful colour, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
5. Green
Green is a versatile colour. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
6. Purple
Purple is the colour of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
7. Gold
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful colour that symbolises wealth and pedigree.
8. Orange
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
9. Brown
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
10. Black
Black is another highly versatile colour. It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.
Top 10 Colours and why.
1. Red
Red is the colour of power. It gets people’s attention and it holds it, which is why it’s the most popular colour for marketing.
2. Blue
When you want to be viewed as trustworthy and cool, blue is the colour for you. Mix blue with complimentary colours for best results.
3. Pink
Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly and totally female.
4. Yellow
Yellow is a powerful colour, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
5. Green
Green is a versatile colour. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
6. Purple
Purple is the colour of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
7. Gold
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful colour that symbolises wealth and pedigree.
8. Orange
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
9. Brown
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
10. Black
Black is another highly versatile colour. It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.
I like your future designs there. Looks very First and how I'd imagine Horizon Trains would have ended up.My initial brain dump following the above discussion.
Below: my initial thoughts about a 'classic' brand, which I no longer think works, given the above.
pdeaves
Established Member
Taken to a silly extreme, paint the train brown and it magically becomes more comfortable. Who knew that modern seat issues are actually down to the external train colour?
northernbelle
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Taken to a silly extreme, paint the train brown and it magically becomes more comfortable. Who knew that modern seat issues are actually down to the external train colour?
It's not a silly extreme at all ... there are a few out there saying the 'Azuma' seats are more comfortable than the GWR IET seats - the only difference in reality is that the moquette is red, not grey!
cosmo
Member
Mind you, that's not to say pink can't appeal to the blokes too. I'd make a beeline for a pink train if one turned up in Newcastle
Call it "London Manchester and Scotland railway" — LMSr
'Classic' initialism with that oh-so-contemporary mixed-case branding.
transmanche
Established Member
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That's true of other TOCs too: LNER 'excludes' the East Midlands, Yorkshire and Scotland. GWR 'excludes' Wales. EMR 'excludes' the east of England. And so on, ad nauseam.
Let's be honest. The DfT (or at least the previous SoS) want it to be LMS: hence why they registered the trademark. So (I reckon that) realistically it'll either be LMS, or some non-geographic name chosen by First. You're not going to get an 'inclusive' geographic name - and there's really no need for one.
Easy. If the chosen name were LMS, then the HS2 services could be LMS High Speed, as per Southeastern.
TT-ONR-NRN
Established Member
I’ve never heard such rubbish in my life. You think c2c operate a pink colour scheme because they want to be viewed as fun, frilly and totally female? And if SouthEastern think that they’re “trustworthy and cool”, they’re sadly mistaken. I really don’t think TOCs use colours for these reasons... if First Trenitalia do I will be verrrry surprised.
krus_aragon
Established Member
As an oddball suggestion, perhaps they're in talks with the other West Coast Railway about acquiring the name...
EE Andy b1
Established Member
It's from tomorrow i believe that First Trenitalia can spill the beans if they so wish, on name, plans etc.
pdeaves
Established Member
Could we keep everyone happy with 'Longitude Trains'? Then you could ride a line of Longitude! Then someone will point out that Glasgow (and Edinburgh) is rather further west than London and spoil the fun. Oh well, back to 'Red Trains', uh, no, too political. 'The Fast Train' maybe? Nice and trendy with 'The' as an integral part of the name.
supervc-10
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Or West Coast Trains?
ash39
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I think that's a very basic summary of colour with far too many stereotypes thrown in. Doesn't necessarily lend itself to rail applications. Black and very dark colours for example are awful on trains, shows every panel crease and imperfection when the sun hits it.
Also slightly ironic that white is absent from the list, when probably 50% or more of trains particularly in the south are based on some form of white livery !!
Interesting that First Rail Holdings recently trademarked 'Avanti'...
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003387232
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003387232
transmanche
Established Member
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Very interesting. Italian for 'forward', 'ahead' or 'onward', according to the dictionary. Not a bad name for an express rail service.
Although personally, it reminds me of the name of an Italian restaurant!
Bletchleyite
Veteran Member
You know what, I quite like that. If it is that, then that's not at all the approach I expected but it does work - a good bit of Italian flair in that.
It appears to have been trademarked, among other things, for:
I think we might just have leaked it! Announcement in the morning?
pdeaves
Established Member
The other selection of classes is somewhat odd!
Bletchleyite
Veteran Member
Probably for merchandise or similar.
Could it just be that they plan to use this as the name for their trains? I.e. in the same way Azuma is used by LNER? Maybe it's for 397s or something?
Also would this tick the box of being transferrable to other operators indefinitely?
ashkeba
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Spain's Renfe call some of their non-tilting Pendolino ETR 480s "Avant". Crank up the rumour mill!
185
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Why wipe with other brands, when you can wipe with Avanti
https://www.avantihygiene.co.uk/Products/toilet-tissue
It's abrasive, it falls apart and has holes in it.... Avanti!
https://www.avantihygiene.co.uk/Products/toilet-tissue
It's abrasive, it falls apart and has holes in it.... Avanti!
Bletchleyite
Veteran Member
Avanti West Coast....it's s***
(In all seriousness as I said I do like the brand if it is that - I'm just being childish)
If they're going to use Avanti, I reckon it'll be to replace 'Pendolino'. That word is synonymous with VT for the Great British Public.
E.g. "Welcome aboard this LMSR Avanti service to Glasgow"
I wonder would the train manager be called an Avanti Guard?
E.g. "Welcome aboard this LMSR Avanti service to Glasgow"
I wonder would the train manager be called an Avanti Guard?
cheese
Member
Could be that the First-Trenitalia consortium will be called 'Avanti', and the resulting brand could be 'Avanti Trains' or 'Avanti West Coast'
Bletchleyite
Veteran Member
That was my thought. A bit like Govia in concept (Go Ahead + VIA GTI which is now better known as Keolis, but the Govia name persists).
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