hexagon789
Veteran Member
One thing is for sure whatever the future name / brand is for First Trenitalia West Coast the colour palate needs to be right.
Top 10 Colours and why.
1. Red
Red is the colour of power. It gets people’s attention and it holds it, which is why it’s the most popular colour for marketing.
2. Blue
When you want to be viewed as trustworthy and cool, blue is the colour for you. Mix blue with complimentary colours for best results.
3. Pink
Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly and totally female.
4. Yellow
Yellow is a powerful colour, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
5. Green
Green is a versatile colour. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the colour of money, so it creates thoughts of wealth.
6. Purple
Purple is the colour of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
7. Gold
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful colour that symbolises wealth and pedigree.
8. Orange
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
9. Brown
Brown, an earthy tone, is known as a comfort colour, lending relaxation to customers.
10. Black
Black is another highly versatile colour. It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black most often adds drama to whatever mood you want to cast.
Enough stereotyped rubbish in there?
Number 3 is utterly nonsense for a start...
Interesting that First Rail Holdings recently trademarked 'Avanti'...
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Results/1/UK00003387232
I like it, very 'forward'-thinking!