• Our booking engine at tickets.railforums.co.uk (powered by TrainSplit) helps support the running of the forum with every ticket purchase! Find out more and ask any questions/give us feedback in this thread!

First Trenitalia (Avanti!) WCML branding, naming and livery

Status
Not open for further replies.
Sponsor Post - registered members do not see these adverts; click here to register, or click here to log in
R

RailUK Forums

RealTrains07

RealTrains07

Established Member
Joined
28 Feb 2019
Messages
1,759
More and more white pendolinos as the weeks go by

seen 2 in quick succession
390/137 and 390/040
 
N

newWCMLwatcher

Member
Joined
1 Nov 2019
Messages
42
I think the Pendolinos will stay largely white, with a logo at each end rather than a new look along the whole train. It looks like it's going to be a South-West-North triangular logo, which I guess encompasses a lot of the route but not all. I think a simple arrow logo would have been better pointing west <-
 
TT-ONR-NRN

TT-ONR-NRN

Established Member
Joined
30 Dec 2016
Messages
10,439
Location
Farnham
newWCMLwatcher said:
I think the Pendolinos will stay largely white, with a logo at each end rather than a new look along the whole train. It looks like it's going to be a South-West-North triangular logo, which I guess encompasses a lot of the route but not all. I think a simple arrow logo would have been better pointing west <-
Click to expand...
Personally I think this would be good. The Pendolinos look very classy with shiny white carriages and the silver doors.
 
RealTrains07

RealTrains07

Established Member
Joined
28 Feb 2019
Messages
1,759
Are their actually any pendolinos left with virgin branding on the outside? I have seen 6 pendolinos at or passing through stafford today. All were debranded
 
transmanche

transmanche

Established Member
Joined
27 Feb 2011
Messages
6,018
RealTrains07 said:
Are their actually any pendolinos left with virgin branding on the outside?
Click to expand...
There was one at Edinburgh today that still had the Virgin logo. I couldn't tell you what the number was, but it was ready to form the 16:52 to Euston (9M60).
 
Last edited:
N

newWCMLwatcher

Member
Joined
1 Nov 2019
Messages
42
TT-ONR-NRN said:
Personally I think this would be good. The Pendolinos look very classy with shiny white carriages and the silver doors.
Click to expand...

I don't mind the white and they look so much better with the black band across the windows. I'm looking forward to seeing the new branding, but I don't think the livery is going to change much apart from addition of the new operator logo. It depends how much of an 'impact' FT want to make when they take over - I bet there's been some wacky ideas in the design team!
 
EE Andy b1

EE Andy b1

Established Member
Joined
12 Dec 2013
Messages
1,212
Location
CLC
First Trenitalia - LMS - AVANTI West Coast Trains - Livery/Branding/Names.

Carried over from VTWC new livery - https://www.railforums.co.uk/threads/virgin-trains-vtwc-new-livery-being-introduced.151634/page-29

Not long now (08/12/19) before First Trenitalia take over the West Coast TOC, so a fleet list to be updated with the new TOCs livery.


Alstom Class 390 Pendolinos
390001 Plain White - No titles
390002 Plain White - No titles
390005 Plain White - No titles
390006 Plain White - No titles
390008 Plain White - No titles
390009 Plain White - No titles
390010 Plain White - No titles
390011 Virgin “Flowing Silk”
390013 Plain White - No titles
390016 Plain White - No titles
390020 Plain White - No titles
390039 Virgin “Flowing Silk”
390040 Plain White - No titles
390042 Plain White - No titles
390043 Plain White - No titles
390044 Plain White - No titles
390045 Plain White - No titles
390046 Plain White - No titles
390047 Virgin “Flowing Silk”
390049 Plain White - No titles
390050 Plain White - No titles - No Black window banding

390103 Plain White - No titles
390104 Virgin "Flowing Silk"
390107 Virgin “Flowing Silk”
390112 Virgin "Flowing Silk"
390114 Plain White - No titles
390115 Virgin “Flowing Silk”
390117 Plain White - No titles
390118 Virgin “Flowing Silk”
390119 Plain White -No titles
390121 Virgin “Flowing Silk”
390122 Plain White - No titles
390123 Virgin “Flowing Silk”
390124 Plain White - No titles
390125 Virgin “Flowing Silk”
390126 Plain White - No titles
390127 Plain White - No titles
390128 Plain White - No titles - No Black window banding
390129 Virgin “Flowing Silk”
390130 Virgin “Flowing Silk”
390131 Plain White - No titles
390132 Plain White - No titles
390134 Virgin “Flowing Silk”
390135 Plain White - No titles
390136 Plain White - No titles
390137 Plain White - No titles
390138 Plain White - No titles
390141 Plain White - No titles
390148 Virgin "Flowing Silk"
390151 Plain White - No titles
390152 Plain White - No titles
390153 Plain White - No titles
390154 Plain White - No titles
390155 Plain White - No titles
390156 Alstom Tech Widnes for painting (release 03/12/19).
390157 Virgin Silver and Red



Bombardier Class 221 Super Voyagers (to be replaced by December 2022).
221101 Plain White - No titles
221102 Silver and Red - No titles
221103 Virgin Silver and Red
221104 Virgin Silver and Red
221105 Virgin Silver and Red
221106 Silver and Red - No titles
221107 Virgin Silver and Red
221108 Virgin Silver and Red
221109 Virgin Silver and Red
221110 Virgin Silver and Red
221111 Virgin Silver and Red
221112 Virgin Silver and Red
221113 Virgin Silver and Red
221114 Silver and Red - No titles
221115 Silver and Red - Bombardier titles
221116 Virgin Silver and Red
221117 Virgin Silver and Red
221118 Silver and Red - No titles
221142 Silver and Red - No titles
221143 Silver and Red - No titles



Class ? Bi-Mode (to be introduced)

Class ? EMU (to be introduced)



Updated 25/11/19.

EE Andy b1

 
Last edited:
N

newWCMLwatcher

Member
Joined
1 Nov 2019
Messages
42
Now that we know the name, any takers on whether the sets will keep their names? Will Virgin Pride become "Pride"? My expectations is they'll be replaced. Either with something to do with progress rather than history or something Italian that not many people will know.
 
EE Andy b1

EE Andy b1

Established Member
Joined
12 Dec 2013
Messages
1,212
Location
CLC
newWCMLwatcher said:
Now that we know the name, any takers on whether the sets will keep their names? Will Virgin Pride become "Pride"? My expectations is they'll be replaced. Either with something to do with progress rather than history or something Italian that not many people will know.
Click to expand...

I would have thought all names will be replaced.
I hope they stick with some sort of City names as now but in a different format, maybe with there Italian twin.
Also names with some meaning to the routes the trains will be travelling.
 
N

newWCMLwatcher

Member
Joined
1 Nov 2019
Messages
42
EE Andy b1 said:
I would have thought all names will be replaced.
I hope they stick with some sort of City names as now but in a different format, maybe with there Italian twin.
Also names with some meaning to the routes the trains will be travelling.
Click to expand...

I've never been keen on city names myself due to route changes and just general upkeep that you can't include everywhere on the network. I know that Joe Bloggs really isn't bothered about the set he's getting on, as long as it's on time and not cancelled. If First had many records they could use that - let's say (entirely fictitious) "First Power" with plug sockets or "First Refresh" with unlimited water. Just ideas, but linking the brand to the offering. I know these are lame haha, but I'm not a marketer :E
 
GrimShady

GrimShady

Established Member
Joined
13 Dec 2016
Messages
1,740
All sounds equally as dross as the Virgin garbage.

Hopefully they'll sort out the 390 interiors!
 
brick60000

brick60000

Member
Joined
18 Apr 2013
Messages
442
I really hope that isn’t the new logo, or at least there is more to the branding than just putting that on each end of a plain white livery! I’m sure it’ll grow on me, but it seems very plain and certainly nothing worthy of all the hype of making a big deal of announcing it in the way suggested?
 
Doomotron

Doomotron

Member
Joined
25 Jun 2018
Messages
1,175
Location
Kent
brick60000 said:
I really hope that isn’t the new logo, or at least there is more to the branding than just putting that on each end of a plain white livery! I’m sure it’ll grow on me, but it seems very plain and certainly nothing worthy of all the hype of making a big deal of announcing it in the way suggested?
Click to expand...
Maybe they put the logos at the end of the trains? That could work.
 
C

CeeJ

Member
Joined
25 Jun 2017
Messages
157
It may be the case that they put the logos at each end to begin with, and paint a fuller livery when the Pendolinos go for their full refurbishment?
 
E

Energy

Established Member
Joined
29 Dec 2018
Messages
4,452
CeeJ said:
It may be the case that they put the logos at each end to begin with, and paint a fuller livery when the Pendolinos go for their full refurbishment?
Click to expand...
Seems likely, I think they are doing a similar thing with the class 350s.
 
GrimShady

GrimShady

Established Member
Joined
13 Dec 2016
Messages
1,740
6Gman said:
Does any normal passenger even notice a name halfway down the train?
Click to expand...

Probably not but it's usually plastered all over the internal areas. Regardless of how members feel on this forum, brand actually does make a difference, the world is full of it.

Moving on.... I'd rather they sort the interior out.
 
6

6Gman

Established Member
Joined
1 May 2012
Messages
8,419
GrimShady said:
Probably not but it's usually plastered all over the internal areas. Regardless of how members feel on this forum, brand actually does make a difference, the world is full of it.

Moving on.... I'd rather they sort the interior out.
Click to expand...

Sorry, I meant the naming rather than the operator branding.
 
F

Flinn Reed

Member
Joined
8 Dec 2017
Messages
192
As has been mentioned already, 'Avanti' is particularly suprising when all recent franchises have been named in relation to the areas they serve, e.g. GWR, LNER, SWR, TfW.

I still wouldn't be surprised if 'Avanti' is just the name of the joint operation between First and Trenitalia, similar to 'Govia'.

With the current west midlands franchise, the West Midlands Trains logo was leaked/revealled in advance, but it was much later that we saw the actual branding for WMR & LNR.

The London concessions are also another example where the operators (MTR Crossrail and Arriva Rail London) have different branding from the actual services.

The logos for Arriva Rail London, MTR Crossrail, West Midlands Trains and Govia Thameslink Railway all may be seen as slightly plain, and these never featured on official branding for the services.

So I wouldn't rule out something like 'LMS' or 'West Coast Railway', operated by Avanti Trains.

As the Govia Thameslink Railway and West Midlands Trains franchises split into multiple brands, I expect First/Trenitalia would choose to operate HS2 as a separate brand.
 
Chiltern006

Chiltern006

Member
Joined
3 Oct 2018
Messages
656
Avanti is the name of the new trains, had confirmation from Virgin Staff yesterday, think someone was having a play around to trip people up
 
W

Worldwide

Member
Joined
10 Dec 2016
Messages
194
They are in the process of sending out the new travel / staff ID cards which are due to land by the end of the month.
 
Status
Not open for further replies.

Top