Cross-Country should be treated as an important franchise because we need to get more people off the roads and out of planes and into trains for long distance journeys within the UK. Overcrowding, expensive prices and poor on-board facilities are not attractive to the long distance traveller. My family recently drove from the North East to South Wales as train prices were far too high to be even considered. A bit of joined-up thinking and some investment could see Bromsgrove-Bristol, Birmingham-Sheffield wired and a new fleet of 7 or even 9 coach bi-mode trains could be procured with an on-board buffet offering hot meals to long distance and all travellers, decent capacity with comfortable seating and lighting and why not have one of the driving trailers as a storage for luggage, bikes, and space to carry parcels? (Revenue oppertunity). XC services from Manchester and Scotland could then run to Bristol using the 25Kv overhead system (less emissions). If a traveller from Edinburgh to Bristol had the option of a train like I have described above at a reasonable price, then they well opt for the train instead of the plane. There is a huge oppertunity for the new XC franchise to develop and expand the business, but the product on offer to the passenger has got to be spot on and at a competative/reasonable price. In reality, we could all be in for a very long wait!