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In fact, the publicity says: 'Here’s your exclusive discount code to use on your next booking. And, that’s just for starters. Save money, earn rewards and enjoy exclusive benefits when you book direct.' - clearly they're trying to lure customers to their own website.

I see Avanti have now started sending out promotional discount offers - I've just been emailed one that offers a 20% reduction on advance fares, but only if you book direct through their own website. No doubt they've suffered from people using TrainSplit.com in order to be able to select seats...

Yes - you're right, Blechleyite and Adam Williams. Have just gone to the website you identified and booked, selected a specific seat and was charged no booking fee! Many thanks. I don't know where I ended up earlier, but it specifically said, 'You will be charged £1 booking fee' - most peculiar...

Train split has worked very well for me, allowing me to select specific seats, but I see that they've now introduced a £1 booking charge, whereas the tickets I booked with them a fortnight ago incurred no booking charge. Perhaps they've had so much extra custom with the Avanti lost seat...