Advertising costs on the tube

Discussion in 'London Underground' started by Harlesden, 12 Nov 2011.

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  1. Harlesden

    Harlesden Member

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  3. BestWestern

    BestWestern Established Member

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    They must make a fortune! :o
     
  4. trentside

    trentside Established Member Senior Fares Advisor

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    As I understand it, the advertising is handled by CBS Outdoor - though I did hear that they had terminated their contract with TfL recently?
     
  5. causton

    causton Established Member

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    http://www.ft.com/cms/s/0/f582a306-cf40-11e0-b6d4-00144feabdc0.html#ixzz1dceKjNHH

    "CBS Outdoor said on Thursday it intended to terminate its contract with Transport for London – worth hundreds of millions of pounds – three years early in March 2012, threatening to stop providing ads just months before the London Olympics."

    So I don't think it's completely over, they're just not happy saying TfL were getting in the way of them installing their equipment (for the new video screens etc) with their own reconstructions!
     
  6. bb21

    bb21 Moderator Staff Member Moderator

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    Firstly, FT website not allowing me to view the article unless I register. Seriously? We have to even pay for news information? No thanks. A cached copy works just as fine.

    Secondly, CBS have no one else to blame for signing that contract pre-2008 but themselves. That story is entirely irrelevant. What's TfL done wrong?

    Finally, shouldn't station improvement always have priority over advertising? Anyone with half a brain will understand this and can/should be able to foresee potential issues in that area prior to signing their contracts.

    Tell them to get lost.
     
  7. trentside

    trentside Established Member Senior Fares Advisor

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    Couldn't agree more, network improvements deserve priority over advertising - regardless of the extra revenue it brings in.

    CBS, to their credit, have taken some innovative steps with London Underground advertising in recent years. Their most recent innovation are the grey advertising frames now seen on many platforms, these remove the need to use paste and brushes - can't quite remember how - but it makes the replacement of outdated posters much easier. Unfortunately, clearances are so tight at some places these cannot be installed.
     
  8. Caertroia

    Caertroia Member

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    No, course not. The FT employs people to provide you with free information. To test that, go along to your local W H Smith and just take a copy of today's FT. They wont charge you a penny -- they like you to have free info
     
  9. WatcherZero

    WatcherZero Established Member

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    What amuses me is they treat stations like a collectable card game

    Half the price is the printing and installation, its only half the price for another two weeks after the first. Its also about a tenth the price if your not targetting specific stations or the largest ones.
     
  10. AndrewP

    AndrewP Member

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    Advertising space is very much like rail ticket pricing - many different permutations and price points.

    The main factors are

    • The number of people who will see the advert
      How long they will see it for
      The type of person who will see it (i.e. their spending ability)
      The size of the advert (of course)

    On this basis the cost per viewing could actually be very low.
     
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