I'm sorry to say that I just see these restrictions as the first step in the eventual demise of the ALR. The fault wholly lies with TOC's & the stupid amounts they charge for peak hour travel in the UK.
The restrictions have been imposed as the TOC's think that they are losing revenue. It is true to say that compared to the cost of "Anytime" tickets on London flows, the ALR represented very good value if anyone had to make more than one journey per week. In that respect, the affected TOC's are probably right to say that they consider they aren't getting their fair share of revenue for what should be their highest yielding services.
I suspect the reality is that a small number of business people have previously taken advantage of the ALR's unrestricted availability. The obvious expectation of the TOC's that have imposed the restrictions is that these customers will automatically trade up & use "Anytime" tickets to make the same journeys, therby increasing revenue to the TOC's.
In reality, I expect a few will grumble & pay up. Others will use other modes of transport, or find alternatives to travelling, (if they were smart enough to use ALR's despite the absence of any serious advertising during the last 10-15 years, they're smart enough to work out ways around the new restrictions).
I think the restrictions will actually affect leisure travellers more, which in the longer term will kill the ticket. Yes, the primary market is that of leisure travellers, but the TOC's seem to forget that these are leisure travellers with a high level of disposable income. If I had that sort of disposable income available to spend on a leisure product, I would seriously consider taking my business elsewhere - why should I pay £650 for a product where my flexibility is restricted? Also, those same leisure travellers expect to travel across the UK sightseeing. If you suddenly restrict access to the primary tourist destination of the UK, you severly dent the appeal of the product!
I expect that over time, fewer people will buy the ticket & ATOC or some of the TOC's will eventually stop participating in the ALR. It would only take one or two TOC's to withdraw from the ALR to make it next to useless.
Another thought; have the TOC's actually produced any publicity regarding the ALR & more importantly, it's new restrictions.? I think that the restrictions will be nigh on impossible to enforce if they don't actually bother telling their "customers" about the restrictions. Certainly, if I was asked to pay again for a journey where I thought I had paid up front, I'd happily see the TOC responsible in court in the absence of any publicity..!!
One other point, and for me, this sums up the attitude of the TOC's to their "customers" these days. Many other business, noteably supermarkets, often have "loss leaders"; products that in themselves don't make money but entice customers to purchase other products that do make money. The rail companies seem to be shying away from this sort of policy, (on train catering being a case in point). The ALR should similarly be treated as a "loss leader" with regard to business traffic but the TOC's could find more proactive ways around it's use by business people. For example, why isn't there a weekly season between Manchester & London? Priced just below the cost of an ALR, this could be a potential honeypot of revenue to the rail companies, but no, we have to have the approach where a sledgehammer is used to crack the proverbial walnut.
Oh, and just one last question. Given the restrictions apply to peak hour services, could someone explain to me about the "wide range of tickets" that are supposidly available to cover journeys no longer available on the ALR? I may be missing something, but I was under the impression that TOC's don't offer a "wider range of tickets", due to the fact they're normally full...!! My experience is that a narrow (and usually expensive) range of fares are offered for such services.
Customers, no. Cash cow's, oh yes..! :roll: