I was Controlling Rail Replacement at the weekend from Luton Parkway. And due to the wait time for buses to Hitchin I was advising customers to use the 757 that used the stop across the road if they wanted to pay £11 if they did not hold a rail ticket.
After a few times, the driver of the 3rd coach was unwilling to issue tickets on the bus, and told me he been told not to sell any tickets and called his Manager at Luton on phone and turned away the 15 passengers who were willing to buy a ticket from the driver.
At this point I made it very clear to the driver that the route was a registered local bus service and not a pre book service, and it was clear that they only wanted to sell tickets at the Airport. National Express was also there selling tickets there so did not want to sell singles.
The next coach turned up and a manager got off and was like don't you have your own buses and I pointed out we take over hour longer then yours and the people were willing to buy tickets for 757. As it was late, people wanted to get home fast and we had up to hour wait for a bus. He was then rude to passengers who were asking for info about the 757, but he did take 15 passengers. So I don't know what their game was as you cant pick airport ticket holders over ones on the route before if there are seats on the coach. I understand some are sold to airlines, but what the point of stopping along the route and saying you sell tickets on the bus. You have to keep some for before the airport even if it is just 10.