Avanti West Coast rebrand

TT-ONR-NRN

On Moderation
Joined
30 Dec 2016
Messages
3,042
Location
the South
Following the other Avanti West Coast branding thread being closed because it was too generalised (and it was!), here is a thread specifically for the rebranding of trains (ie livery) and stations (nameboards), similar to the one I created for West Midlands Trains which seems to have gone down well.

When a major change happens I will publish a fleet list.

If you should know of Avanti West Coast trains going in for refurbishment or the stations being rebranded, please say here.

Thanks
TT-ONR-NRN
 
Sponsor Post - registered members do not see these adverts; click here to register, or click here to log in
R

RailUK Forums

Mike395

Forum Staff
Staff Member
Administrator
Joined
23 May 2009
Messages
2,332
Location
Bedford
They’ve made a quick start getting various bits rebranded. Avanti signage has replaced Virgin’s at Euston overnight and (whilst not seen it myself) looks from Twitter like some station nameboards already have Avanti branding too (the latter is somewhat surprising as most were white-labelled anyway!).

Also, they’re giving away proper Italian mini Panetonne at Euston this morning along with cards introducing the brand.
 

sprinterguy

Established Member
Joined
4 Mar 2010
Messages
10,533
Location
Macclesfield
IMG_20191208_120223_145.jpg Rebranding is much in evidence at Macclesfield today. In other news, the Christmas tree was also being erected in the booking office last night. :D
 

omnicity4659

Member
Joined
25 Sep 2017
Messages
85
Looks like each station will get a unique version of the Avanti brand on their station boards. Nice touch, in my opinion.
 

RealTrains07

On Moderation
Joined
28 Feb 2019
Messages
1,493
Mentioned on the previous thread, stockport also has avanti signage as well

First is really on the ball with new station signage isn’t it, I wonder why??

usually takes a while before signage appears like EMR for example which still has zero signage and has been running since August.

are we going to have a list for stations / trains rebrand like similar threads ?
 

Energy

Established Member
Joined
29 Dec 2018
Messages
1,420
Mentioned on the previous thread, stockport also has avanti signage as well

First is really on the ball with new station signage isn’t it, I wonder why??

usually takes a while before signage appears like EMR for example which still has zero signage and has been running since August.

are we going to have a list for stations / trains rebrand like similar threads ?
Virgin removed most of the branding though, First are on the ball because everywhere looks a little bland.
 

Clip

On Moderation
Joined
28 Jun 2010
Messages
10,616
Mentioned on the previous thread, stockport also has avanti signage as well

First is really on the ball with new station signage isn’t it, I wonder why??

usually takes a while before signage appears like EMR for example which still has zero signage and has been running since August.

are we going to have a list for stations / trains rebrand like similar threads ?

good for them - they would look a bit barren after having the virgin branding removed
 

RealTrains07

On Moderation
Joined
28 Feb 2019
Messages
1,493
Virgin removed most of the branding though, First are on the ball because everywhere looks a little bland.
Oh so virgin removed the station signage too?

shame, i wonder what will happen to the bigger signs though like at stafford, take a little longer to replace i would imagine
 

Mathew S

Established Member
Joined
7 Aug 2017
Messages
2,111
Oh so virgin removed the station signage too?

shame, i wonder what will happen to the bigger signs though like at stafford, take a little longer to replace i would imagine
They didn't actually remove the signs, just any Virgin logos/branding on them. What Avanti are doing, I believe, is using vinyls to cover the existing physical signs.
 

RealTrains07

On Moderation
Joined
28 Feb 2019
Messages
1,493
They didn't actually remove the signs, just any Virgin logos/branding on them. What Avanti are doing, I believe, is using vinyls to cover the existing physical signs.
Shame was hoping to get a photo of the virgin signage at Stoke and Stafford as per previous transfers the signage usually took a while
 

Mathew S

Established Member
Joined
7 Aug 2017
Messages
2,111
Shame was hoping to get a photo of the virgin signage at Stoke and Stafford as per previous transfers the signage usually took a while
Virgin do seem to have been remarkably effective at erasing themselves. By contrast, there are still old-Northern logos to be seen all over the place after nearly 4 years.
 

Worldwide

Member
Joined
10 Dec 2016
Messages
144
Shame was hoping to get a photo of the virgin signage at Stoke and Stafford as per previous transfers the signage usually took a while
I could be wrong but I suspect the rebranding has happened quickly as Richard Branson would have possibly charged them for continuing to use the virgin brand
 

Mathew S

Established Member
Joined
7 Aug 2017
Messages
2,111
I could be wrong but I suspect the rebranding has happened quickly as Richard Branson would have possibly charged them for continuing the virgin brand
I can't see that there would have been any basis on which Virgin could have challenged Avanti for using branding which was only remaining because Virgin had failed to meet their own contractual obligation to remove it.

Much more likely, I think, is that they have taken more care over it than other former-TOCs simply because Virgin Trains don't want their next venture associated with a service they no longer operate.
 
Last edited:

Darandio

Established Member
Joined
24 Feb 2007
Messages
8,041
Location
Redcar
I could be wrong but I suspect the rebranding has happened quickly as Richard Branson would have possibly charged them for continuing to use the virgin brand
I've seen this mentioned several times and it still staggers me. Virgin were obligated to remove branding, under what condition could they possibly charge someone because they didn't complete it?
 

thedbdiboy

Member
Joined
10 Sep 2011
Messages
521
I've seen this mentioned several times and it still staggers me. Virgin were obligated to remove branding, under what condition could they possibly charge someone because they didn't complete it?
The removal of branding is because Virgin have as far as possible wanted to ensure a complete exit from the West Coast operation for their brand as opposed to any contractual issues. The reason you still see Northern, EMT or SWT collateral on rolling stock and at stations is simply because those brands have absolutely no value elsewhere on cola bottles or medical equipment or TV services. Speculating as to what rules apply or who might want to charge who is a distraction - the job has been done because Virgin actively want to erase their brand where it is no longer applicable in a way that no other TOC has done or is likely too.
 

RealTrains07

On Moderation
Joined
28 Feb 2019
Messages
1,493
Then you have Avanti which has done a very quick job with applying the vinyl at most stations today obvs it will be replaced with proper new signs in time but for every station to have work done on the same day must have taken alot of planning
 

skifans

Member
Joined
8 Jun 2016
Messages
198
Location
Lancaster
Lancaster doesn't yet have the new name boards, although some signs such as the CCTV, performance and some car parking signs have been changed - although some only have stickers on. There is one Virgin logo still hanging on though! Here's a few photos.
 

Attachments

Belperpete

Established Member
Joined
17 Aug 2018
Messages
1,409
Have they brought in additional staff for all this extra work? Or working extra overtime? Or what other work is being deferred to allow this to happen?
 

Top