I noticed a niche element of the rebranding; in some of the 390 toilets there is a large picture printed on the wall panel of a red Virgin Balloon drifting over some savannah somewhere. This has been covered with a balloon shaped sticker, in exactly the same shape and colour, but without the Virgin brand. It even includes the balloon’s reg.!
Somebody had to get those ordered...
There's a lot of posts and several threads...
A photo appeared (post 755) on the closed 'First Trenitalia (Avanti) WCML branding, naming and livery' thread.
They do get peeled off, and further up that thread there's reference to the same thing happening on the East Coast balloons; LNER solution was to replace the whole vinyl.
On the subject of Avanti lavatories; I've noticed this device, which I don't recall seeing in Virgin days
Is it intended as a solution to the odour, I wonder; the smell does seem to be reduced. And, yes, I should get out more, I know.