It was an operational decision at a publicly funded railway station. The Government will have been nowhere near the detail of the revenue decision - that will have been down to an NR Manager of dubious decision making ability. As a publicly funded organisation it is of course right that dubious decision making can be identified and called out, and so FoI is an important tool to ensure transparency.
The argument that actions have consequences is also to me a non-point here. Of course NR have made a contractual horlicks of this one and will no doubt have a mess to sort out with the advertising company in question. However, this is not a revenue argument. NR did not need to cover half of the station with a ridiculous wrap around advertising board just because they had moved the actually useful destination boards somewhere else less useful. If that was a valid argument for revenue creation then there are lots of other blank NR surfaces, every inch of which could be covered in far too bright, far too big advertising. They don’t do that because that would be stupid, and would annoy everybody. Just as this decision was stupid and has annoyed everybody.
They have also created guilt by association. If they can make such a big call so badly, how good is the rest of their decision making in how they run the station. They literally approved the erection of a comedy sized advertising board that, I would argue, was never, ever going to be acceptable to normal passengers. That is before you start to bring in the needs of passengers who could be adversely affected medically by something so stupidly massive, dynamic and bright.
I went through Euston this evening and the sign is off. Hopefully this is a turning point in the restoration of sanity in Euston decision making and operational competence.