I think it's quite a good idea to take on the low cost airlines and coaches. That said, it will be interesting to see whether existing Scotland - London passengers will continue to pay the higher tiers of AP tickets on current providers, or will they just bail to the new operator !
Will the franchisee offer more lower fares to compete and will they do this down the line, or risk short-faring issues.
Shame they're not using re-conditioned rolling stock though.
Whilst I appreciate your fascination with older things, I'm struggling to think of any (legacy) electric stock capable of 125mph other than the 91s and mk4s (Mallard with a pantograph?) - albeit we don't know yet how many the ECML franchise will be giving up or whether they will be required on the MML (depending on which rumour you hear).
Ok, well take VTEC 225s.
9 coaches: 5.5x Standard, 3x First
Surely this new operator could at least do:
9 coaches: 8x Standard, 1x First
Or even increase it to eleven coaches like Virgin West Coast do?
11 coaches: 10.5x Standard, 2x First
A considerable amount of added room for those who want to be savvy without eliminating the added revenue that could come in from passengers who want to travel in a nicer atmosphere but possibly not spend on Virgin. For this they could offer maybe a seat only first? I don’t know...
Sorry where I said:
11 coaches: 10.5x Standard, 2x First
I meant 9.5x Standard, 1.5x First
Surely they could at least... erm ... build more of the
1980s mk4s to extend rakes to eleven coaches? Really?
Or are you talking about cannibalising other rakes?
In fairness to First, if they were offering all of the same bells and whistles that the ECML TOC do then it might be a lot harder to win paths - whilst I get the point that you are aghast at the concept of "Standard only" trains, if First want paths from Edinburgh to London then they presumably have to offer something that the current TOC doesn't provide - if they can pitch it as "standard only, bums on seats, no frills, aiming for the EasyJet/Megabus market" then they may be able to argue that it wouldn't be abstractive.
If First bid to run trains with two coaches of First Class serving sustainable caught pomegranates and locally sourced champagne then it may be a lot harder to convince The Powers That Be that there's a gap in the market for this proposal. Essentially they either have to aim high (fully First Class, restaurant, all serving staff to be called Jeeves) or aim low (only Standard, catering extends to full fat Irn-Bru or diet Irn-Bru) - trying to run the same 225s with the same mix of First/Standard is going to be a lot harder to argue in favour of.
Remember, this is at the same time that the ECML TOC is going to be trying to increase the number of services from Kings Cross (whilst Thameslink constrains the timetable to other TOCs), so there's going to be a lot of lawyers involved if the TOC promising to repay hundreds of millions of pounds in premium finds that an identikit First service is undercutting them by offering a remarkably similar service.
Whilst I can see the claim that they are going after car and bus traffic, they will also compete with the franchise TOC and will be abstractive on KX-EDI traffic. I am convinced VTEC has done the modelling and don't like the answers.
Good point.
Whilst GNER was mainly sunk by problems at Sea Containers, the arrival of Grand Central wasn't helpful - if we want companies to bid for eight year franchises guaranteeing to pay a certain premium (or accepting a certain subsidy) then they are going to be very conservative in their plans if they have to factor in an Open Access raid on their busiest flows. Wouldn't blame VTEC if this were on their list of excuses for "handing the keys back".