Bus company First West of England is celebrating today having won gold and bronze in two categories at the 2019 UK Bus Awards.
The company fought off competition from up and down the country to see its initiative ‘Going for Growth’ take the top spot in the Sustained Marketing Excellence category, sponsored by Global.
Over the last five years, First Bus in West of England has seen more and more people jump on board its buses bucking the national trend of decreasing bus passengers, despite challenging conditions in Bristol as one of the UK’s most congested cities. The team has focused on simplifying fares, modernising the bus fleet, promoting digital ways to buy tickets and ongoing community engagement.
The company’s metrobus service took the bronze in the Making Buses a Better Choice category, sponsored by Heathrow. The innovative new service has carried more than two million passengers in a little over a year and customer numbers are still growing. It uses guided busways, bus-only bridges and buy-before-you-board technology.