First Trenitalia (Avanti!) WCML branding, naming and livery

[EE Andy b1]

Might look ok.

A First Group and Trenitalia FS Group Company.

 

[Fincra5]

Avanti can order the same Uniform as GWR and be sound. Dark Green with a white shirt.

 

[vlad]

Is it me or are those the same colours that were used by Midland Mainline?

 

[Energy]

In the video they called First a 'world class operator', I think lots would disagree although they have taken the management from virgin which are rather good

 

[eisenach]

Might look ok.
A First Group and Trenitalia FS Group Company.
View attachment 70886

Almost looks like BR blue to me!

 

[ainsworth74]

Reminder that this thread is for branding and livery discussion. Wider issues relating to the franchise should use the existing thread which can be found here

 

[EE Andy b1]

Almost looks like BR blue to me!

Caledonian sleeper blue ish!

 

[pt_mad]

I notice the 'wider' yellow front used in the first 390 livery didn't make a return. Stuck to the more narrow yellow, probably not surprising given the repaint.

 

[pt_mad]

From https://www.blackpoolgazette.co.uk/...-and-blackpool-to-be-called-avanti-1-10124885

Running in signs go black with white text a la London Midland while LNR go white with black text . Looks like the route probably going to have green branding then between the two operators.

 

[py_megapixel]

It's supposed to sound fast and forward-thinking, but the way they've done the brand makes me think of a boring office-based company. Avanti would perfectly suit an insurance broker, or some kind of cloud technology company.

I do like the blue, however, although the lopsided orange triangle is a bit bizarre. It's just a pity that they almost certainly won't paint the whole train blue, and will instead leave the carriages primarily in ugly plain white.

But I'm no expert in such things. I hope that the next few years will be full of improvements for this franchise. That is, after all, what matters.

 

[Journeyman]

Caledonian sleeper blue ish!

It's Midnight Teal, thank you very much!

 

[Grumpy Git]

The triangle was supposedly representing the route in the video (with the hypotenuse following the Euston - Glasgow route).

I'm not sure how the side across the Irish Sea from Holyhead to Glasgow works though!

 

[3141]

The triangle was supposedly representing the route in the video (with the hypotenuse following the Euston - Glasgow route).

I'm not sure how the side across the Irish Sea from Holyhead to Glasgow works though!

I take the other two sides to be London to Birmingham and Birmingham to Scotland. with a bit of poetic licence on the last section.

 

[js1000]

It's supposed to sound fast and forward-thinking, but the way they've done the brand makes me think of a boring office-based company. Avanti would perfectly suit an insurance broker, or some kind of cloud technology company.

I do like the blue, however, although the lopsided orange triangle is a bit bizarre. It's just a pity that they almost certainly won't paint the whole train blue, and will instead leave the carriages primarily in ugly plain white.

But I'm no expert in such things. I hope that the next few years will be full of improvements for this franchise. That is, after all, what matters.

EDIT.

 

[devonexpress]

It looks horrible, and sounds horrible too, if someone said to me "Avanti West Coast" i'd think more of a building society or clothing store, not a railway operator. What happened to First group going back to using proper railway brand names. Even First West Coast would have been better.

 

[modernrail]

Bearing in mind this is the route more than any other where you can find yourself with a very hefty bill for accidentally getting on the wrong company's train it is not exactly passenger friendly to have a similar colour livery to the other operator.

Then again this is First, it is probably in their business plan to cause such confusion and rake in the resulting on-board premium fares.

Other than that, they are also causing pointless confusion with the branding of LNER's trains and as for the livery....I will just say these things are subjective and that triangle is dreadful.

 

[PR1Berske]

Bearing in mind this is the route more than any other where you can find yourself with a very hefty bill for accidentally getting on the wrong company's train it is not exactly passenger friendly to have a similar colour livery to the other operator.

Then again this is First, it is probably in their business plan to cause such confusion and rake in the resulting on-board premium fares.

Other than that, they are also causing pointless confusion with the branding of LNER's trains and as for the livery....I will just say these things are subjective and that triangle is dreadful.

This sort of post is so frustrating and weird, you've decided to judge and sentence First from not even day one. You have also condemned passengers for being confused by the colour of a train. You have no idea what the business plan of First is, and to suggest they deliberately mislead passengers is potentially libellous.

 

[Grumpy Git]

I take the other two sides to be London to Birmingham and Birmingham to Scotland. with a bit of poetic licence on the last section.

No, London - Scotland and London - Holyhead.

I guess the other side of the triangle will run across a line built on Boris's new bridge to Ireland via the Isle of Man?

 

[bnm]

It looks horrible, and sounds horrible too, if someone said to me "Avanti West Coast" i'd think more of a building society or clothing store, not a railway operator. What happened to First group going back to using proper railway brand names. Even First West Coast would have been better.

What do you consider 'proper railway brand names?'

First Group have only brought back one historic name.

 

[EE Andy b1]

It's Midnight Teal, thank you very much!

That's the one. Looks a bit like Midnight Teal ish.

 

[FrodshamJnct]

When can we expect to see the first Pendo out in the new livery and which one will it be?

 

[devonexpress]

What do you consider 'proper railway brand names?'

First Group have only brought back one historic name.

Two.

Great Western Railway
South Western Railway being shorter, modern version for London South Western Railway

 

[brick60000]

I think the front of the train looks quite smart, and even the logo doesn’t look too bad there.

The dark green/grey/orange combination works really well too I think.

I can’t stand the A on it’s own with the triangle though! Would look far better with the A superimposed over and larger than the triangle in my opinion, in a similar style to how they’ve done the Twitter graphics. Equally, think the livery would look far classier if the whole train was in the grey/green colours.

 

[james_the_xv]

Front looks strange though, maybe I'm just too used to the virgin shield breaking up the front :P

 

[Energy]

Front looks strange though, maybe I'm just too used to the virgin shield breaking up the front :P

Agreed, I think a shield shaped in the Avanti triangle could look good, the logo there looks strange with the text.

 

[superalbs]

I think the front of the train looks quite smart, and even the logo doesn’t look too bad there.

The dark green/grey/orange combination works really well too I think.

I can’t stand the A on it’s own with the triangle though! Would look far better with the A superimposed over and larger than the triangle in my opinion, in a similar style to how they’ve done the Twitter graphics. Equally, think the livery would look far classier if the whole train was in the grey/green colours.

It's just going to be confused as Coach A. How can people not see this coming?

 

[ashkeba]

No, London - Scotland and London - Holyhead.

I guess the other side of the triangle will run across a line built on Boris's new bridge to Ireland via the Isle of Man?

View attachment 70890

Broken-down Britain?

 

[TRAX]

It's just going to be confused as Coach A. How can people not see this coming?

Where do you guys see the A alone on the train image ?

 

[Bletchleyite]

Where do you guys see the A alone on the train image ?

Their Twitter image and one of the mock-up trains in the video.

 

[TRAX]

Their Twitter image and one of the mock-up trains in the video.

Ah yes I see it, thanks.