First Trenitalia WCML branding, naming and livery

Discussion in 'UK Railway Discussion' started by TT-ONR-NRN, 20 Aug 2019.

  1. Mathew S

    Mathew S Established Member

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    That looks promising. And the AVANTI in the logo looks similar to what I remember from the trademark application on the IPO website.
    The phone number, if you call it, is answered as being East Midlands Railway, but not sure that means a great deal.
     
  2. thisisdash

    thisisdash Member

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    It may be that the customer help database in its entirety has been duplicated over from EMR by whoever runs custhelp.com whilst the final details are ironed out?
     
  3. BeardedGeezer

    BeardedGeezer New Member

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    Brand is being announced at 17:30, on November the 27th in Birmingham
     
  4. option

    option Member

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  5. thisisdash

    thisisdash Member

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  6. NewSt

    NewSt Member

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    At New Street?
     
  7. ag51ruk

    ag51ruk Member

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    custhelp.com is a generic domain used for the Oracle Service Cloud CRM software (previously called RightNow) - it's used by lots of companies, including Network Rail, for their online contact centres.
     
  8. Bletchleyite

    Bletchleyite Veteran Member

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    That looks a bit more likely. The triangle is a bit like the SWR "square" logo in that it sort-of represents the pattern of the lines (via Brum and via the Trent Valley), though it misses off the bit north of Manchester and the Liverpool branch.

    A red based livery shouldn't be surprising as it'll save repainting costs!

    I don't like it as much as the "fake" previous version but it's not bad.
     
  9. Bletchleyite

    Bletchleyite Veteran Member

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    I wonder if for HS2 we'll get AVANTI HIGH SPEED rather than AVANTI WEST COAST?
     
  10. EE Andy b1

    EE Andy b1 Established Member

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    Apart from the fact that 53 Class 390s are now in white and the 221s will be moved on in 2 - 3 years or so!!
     
  11. Bletchleyite

    Bletchleyite Veteran Member

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    The stations are still painted red, though, and half the seats in Standard are red (the other half blue).
     
  12. EE Andy b1

    EE Andy b1 Established Member

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    A Central Birmingham Location!! @1730 27th November 2019 as stated.
     
  13. Bletchleyite

    Bletchleyite Veteran Member

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  14. EE Andy b1

    EE Andy b1 Established Member

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    Not for long. Give it a year.
     
  15. mullac30

    mullac30 Member

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    I don't think so, no way on earth they would use such a dodgy domain like ".custhelp.com"
     
  16. SprinterMan

    SprinterMan Established Member

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  17. mullac30

    mullac30 Member

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    My bad, colour me surprised haha
    The fact that they have named it "Avanti West Coast" makes me think that the new First open access operation on the east coast may well be named "Avanti East Coast"
     
    Last edited: 8 Nov 2019 at 20:10
  18. SprinterMan

    SprinterMan Established Member

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    I do agree with you that the domain name looks like it could be a phishing scam or equivalent :p
     
  19. newWCMLwatcher

    newWCMLwatcher Member

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    Well, after seeing the link to the CustHelp page, I'm 99.9% convinced it's 'Avanti West Coast'. As someone else mentioned, CustHelp is hosted by Oracle. We used to use Service Cloud at my old place of work but we got rid of custhelp and replaced it with our own domain name - not everyone business seems to do it but some replace it, some just leave it.

    I'm a little disappointed if that's the full and chosen name. Unless, it's simply called 'West Coast' with Avanti just being like like "Northern by Arriva". I doubt it though, given the text size and it's prominence.
     
    Last edited: 8 Nov 2019 at 20:40
  20. superalbs

    superalbs Established Member

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    Last edited: 8 Nov 2019 at 21:34
  21. newWCMLwatcher

    newWCMLwatcher Member

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    Apologies if you've already become aware but "custhelp" is a domain used by Oracle for their Service Cloud platform "end user pages" (contact forms and FAQs). We used it where I used to work, but we did ensure we used our own domain rather than custhelp, but that's what you're given as default. It's almost certain now that it's going to be Avanti West Coast, unless there is a surprise up their sleeve or it's for a corporate arm of the business but why they'd invest in a form and knowledgebase unless it's customer-facing I don't know.
     
  22. TT-ONR-NRN

    TT-ONR-NRN On Moderation

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    This would be unwise though because surely they will be very different? Avanti East won’t even have first class!
     
  23. mde

    mde Member

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    The TOCs who use Trainline already do (as shown by others)

    https://trainsupport.custhelp.com is the version used by Virgin :smile:
     
  24. newWCMLwatcher

    newWCMLwatcher Member

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    Another post supporting the authenticity. It's got to be that now - it really has
     
  25. Bletchleyite

    Bletchleyite Veteran Member

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    Yep, I reckon we've got it...
     
  26. newWCMLwatcher

    newWCMLwatcher Member

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    We saw the name and the branding today, but I'm glad it was just to a few and will keep the suspense. Don't worry, it's not a World Exclusive!:D
     
  27. KashmireHawker

    KashmireHawker Member

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    “Go on... Say it!” :p
     
  28. KashmireHawker

    KashmireHawker Member

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    Just to note, the number on the page is EMR’s.

    But I suppose we can almost be certain Avanti West Coast it will be!
     
  29. EE Andy b1

    EE Andy b1 Established Member

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    You little tease! ;);)
     
  30. Doomotron

    Doomotron Member

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    What's stopping the new logo from being the one on custhelp?
     

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