First Trenitalia (Avanti!) WCML branding, naming and livery

[TT-ONR-NRN]

While I’m not a fan of the livery without window bands, I think the Class 390 Pendolinos look very smart in all over white and grey doors with the window bands, it’s simple but smart.

Does anyone know - will First Trenitalia keep them in this white with grey doors and just do what Virgin have done by putting their brand at the ends of the train? Because I think that would look very smart - indeed the Virgin Trains repainted ones (with bands) do look very nice in this simple and effective white. Or will the Pendolinos receive yet another complete repaint.

 

[pdeaves]

Does anyone know - will First Trenitalia keep them in this white with grey doors and just do what Virgin have done by putting their brand at the ends of the train? Because I think that would look very smart - indeed the Virgin Trains repainted ones (with bands) do look very nice in this simple and effective white. Or will the Pendolinos receive yet another complete repaint.

First Trenitalia doesn't know yet. They are still developing their brand, which will have repercussions on livery, leaflets, uniforms, etc.

 

[sd0733]

Whatever the brand they almost certainly wont receive a full repaint, the white being a base for any vinyl designs to be put over the top of.

 

[edwin_m]

I believe the whole point of removing the VT red and silver was to create a neutral livery that the next operator could add their branding to. I think EMT was the last franchise to be liveried in the owning group's house colours.

 

[TT-ONR-NRN]

Ah so the Pendolinos will remain, mainly, white then. That’s good to hear. If anyone hears any news about the WC brand or livery please do say here

 

[whhistle]

And if Abellio are anything to go by, we won't see anything branding until a couple of weeks before the franchise starts.

 

[43096]

I think EMT was the last franchise to be liveried in the owning group's house colours.

Virgin Trains East Coast?

 

[cjmillsnun]

Virgin Trains East Coast?

VTEC were vinyls on white

 

[cactustwirly]

I believe the whole point of removing the VT red and silver was to create a neutral livery that the next operator could add their branding to. I think EMT was the last franchise to be liveried in the owning group's house colours.

Greater Anglia use Abellios corporate colours

 

[hexagon789]

Ah so the Pendolinos will remain, mainly, white then. That’s good to hear. If anyone hears any news about the WC brand or livery please do say here

Dark navy and orange was mentioned on another forum.

 

[rebmcr]

I wouldn't be surprised to see the DfT continue their transferable-brand rollout.

"London, Midland, and Scottish Railway" perhaps?

 

[hexagon789]

I wouldn't be surprised to see the DfT continue their transferable-brand rollout.

"London, Midland, and Scottish Railway" perhaps?

That's what I've been betting on since LNER came into being

 

[edwin_m]

Greater Anglia use Abellios corporate colours

That's true, but maybe the red and white is non-specific enough that another franchise could take it over without having to re-paint?

 

[JaJaWa]

I wouldn't be surprised to see the DfT continue their transferable-brand rollout.

"London, Midland, and Scottish Railway" perhaps?

I'd bet on West Coast Railway... if there wasn't another company with a very similar name.

 

[Bletchleyite]

Dark navy and orange was mentioned on another forum.

"Great North Western Railway"?

They could use gNWr in GWR house style.

 

[Bletchleyite]

That's true, but maybe the red and white is non-specific enough that another franchise could take it over without having to re-paint?

Transport for Wales would get away with using it without repainting, so I guess so, yes.

 

[43096]

VTEC were vinyls on white

Nope. Base East Coast livery was grey or silver. VTEC was a whole vehicle vinyl covering.

 

[rebmcr]

"Great North Western Railway"?

They could use gNWr in GWR house style.

Already 'taken' for Arriva's WCML open-access operation.

 

[pt_mad]

Already 'taken' for Arriva's WCML open-access operation.

Which is now to be branded Grand Central. Perhaps they have the rights to GNWR though?

 

[LM93]

LMS with Crimson Lake.

I hope they refit the lights so they can take the yellow fronts off and play around with it.

 

[edwin_m]

Nope. Base East Coast livery was grey or silver. VTEC was a whole vehicle vinyl covering.

But VTEC is no more. LNER will presumably continue under the same identity when it is re-franchised (assuming franchises still exist in something like their current form). My point was about the extinction of franchise identities that are inseparable from that of the holding company.

 

[Master29]

Whatever the brand they almost certainly wont receive a full repaint, the white being a base for any vinyl designs to be put over the top of.

Looks like someone didn`t inform First group about GWR`s dark green then.

 

[cactustwirly]

Looks like someone didn`t inform First group about GWR`s dark green then.

The 800/0s are white with green vinyls all over

 

[Master29]

The 800/0s are white with green vinyls all over

Indeed they are. I forgot that.

 

[59CosG95]

Indeed they are. I forgot that.

I believe that was due to contractual nitty-gritty within the IEP contract - the 800/3s (planned as 801/0s) got painted bodyshells instead. I'm sure @Clarence Yard knows more than I do on this!

 

[Envoy]

Well, I just hope that First don't use that dark gunky green that they have on the GWR. The ones covered in vinyl look even worse than those that have proper paint. A pity that they didn’t/t sound out potential liveries on Rail Forums! The LNER livery looks much smarter as does Trans Pennine Express.

 

[hexagon789]

"Great North Western Railway"?

They could use gNWr in GWR house style.

No Italian flair?

 

[Master29]

No Italian flair?

Quite, considering what VTEC and LNER did with the Japanese for "east". Another spectacular first fail...….Italian for `North West`.`Il nordovest`. See what they missed out on. Renaming Pendolines Nordovests? Alright, maybe not. The joys of google translate.

 

[hexagon789]

Quite, considering what VTEC and LNER did with the Japanese for "east". Another spectacular first fail...….Italian for `North West`.`Il nordovest`. See what they missed out on. Renaming Pendolines Nordovests? Alright, maybe not. The joys of google translate.

Nordovests? Sounds like thermal underwear!

 

[59CosG95]

Quite, considering what VTEC and LNER did with the Japanese for "east". Another spectacular first fail...….Italian for `North West`.`Il nordovest`. See what they missed out on. Renaming Pendolines Nordovests? Alright, maybe not. The joys of google translate.

"Pendolino" is Italian anyway...
With that logic, CrossCountry may as well have been called "Arriva Langlaufzüge".