The fundamental objective of yield management is to maximise revenue. Your suggestion appears to be for it to maximise load factors instead, while trying reasonably not to exceed 100% wherever possible.What rail needs is for the passenger load to be spread as evenly as realistic across the services that are running. If in the near future passengers find trains crowded even if they tolerated that pre-Covid they may then avoid rail travel except as a last resort.
The principles of discounted advance fares should be
a) to get some income from a seat that would otherwise be empty
b) encourage those who are flexible when they travel to use trains with spare capacity
Trains running close to or beyond capacity should not normally have passengers holding advance tickets.
Where there are unknowns e.g. the possibility of a football match depending on the results of previous matches no discounted advance tickets should be available until known that a train or group of trains will not be used by a large number of supporters.
While that may or may not be sensible I'd point out that it's actually a very different objective indeed, and would come with bit cash opportunity cost. As Bald Rick suggests, waiting for everyone else in the events industry to get their arrangements together and only then deciding on pricing and availability will cause huge lost revenue. Of course you could still take the view that this is better than what we had until recently, and what the railway is funded for. But I'd say that there are much better uses of such increased subsidy than accommodations to the extremely lucrative sports industry.
That was probably the worst possible way to handle it. Going from implying people working at home are lazy to, overnight, saying that you must work at home unless impossible. I don't think anyone will listen to the government's view on the matter now. They'll do what works well for them personally based on their circumstances - and based on the best ways to fit in with their colleagues and managers. This makes prediction challenging.That's why there was a push last August to return to the office and why the Chancellor has already been making those sounds again in recent weeks.
Exactly. Personally I don't give a fig what Sunak thinks about how I should do my work. I am interested only in what my boss thinks and what my individual preferences are.The Chancellor is saying what he wants to happen, but the control of the Chancellor over the economy is roughly equivalent to trying to manoeuvre a container ship
Same goes for high and increasing real prices for office workers. But nobody is more responsible for that high price level than the Chancellor.There does seem to be an inherent contradiction between what the Chancellor is saying and what is rumoured here about large cuts to train services. Cutting train services is hardly going to encourage workers back to office, in fact it would achieve the opposite.
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