I can't speak from personal experience about loadings but can only go from what I've read/heard.
As for efficiency, a "low capacity" Mk3 standard coach has 72 seats (originally 80 seats; 8 seats removed for luggage space), however the highest capacity Voyager coach has only 62 seats.
There are plenty of Class 90s in store, but the efficiency of a Class 86 that you are referring to is still far greater than that of a Voyager. A study a few years ago indicated that Voyagers are so inefficient that a car full of 4 people is more efficient and they were rated the least efficient trains in the country, with a Class 91 & rake of Mk4s coming out as the most efficient.
Voyagers weigh considerably more than a Class 86 or Class 90 and a rake of Mk2 or Mk3s, diesel engines are also less efficient. The only way Voyagers accelerate as fast as an electric train is because they have a similar power to weight ratio. And with their weight being excessive, that means the fuel used is also excessive.
Here is an interesting comparison which demonstrates that Pendolinos, which are vastly more efficient than Voyagers, are in fact not very efficient compared to loco hauled trains:
http://dspace.dial.pipex.com/town/square/ca14/ALYCIDON%20RAIL/INFORMED%20SOURCES%20ARCHIVE/INF%20SRCS%202004/Informed%20Sources%2006%202004%20p3.htm
Voyagers get a mention at the bottom of the article:
Roger Ford said:
So where is the state of the art? Consider a four car Class 221 Voyager. Because it runs at over 100mile/h, HMRI rules bar passengers from the front third of the two driving vehicles. There are also seat-free crumple zones at the intermediate vehicle ends.
Then, some genius at Virgin thought three Classes were necessary. Thus, under the Rail Vehicle Accessibility Regulations the Voyager has three disabled toilets, each of which sterilises space for eight seats.
Finally, all the vehicles are total lardbutts, which is not noticed in performance terms because of the lusty, and very efficient, 750hp Cummins engine underneath. The net result is a train which has 186 seats and weighs 227 tonnes – a massive 1220kg per seat, or 40% heavier than a 2+8 IC125 at around 850 kg/seat.
As with so many aspects of energy policy it looks as if self delusion is the order of the day
Don't forget the tilting equipment on all Class 221 units (whether switched on or not!) weights a considerable amount.