Looking at fares on their website, the matrix shows columns for "Fixed", "Semi Flexible", "Fully Flexible", "Advance Single" and "Anytime Day Single".
Who looked at that and said "yes, that's much simpler". What's the difference between "Fixed" and "Advance Single"? In most cases different prices or availabilities are listed so they must be different, but how? They're both tickets tying you to a particular train. And why bother listing Lumo's Anytime Day Singles under their own column? For some ticket types you can hover over the "i" to see more details but on others the "i" is still there but does nothing.
Apparently the "Anytime Day Single" is "Only Valid on Booked Lumo Services" - so how can it be described as "Anytime" then (set aside the operator restriction for a moment and just consider the "booked" bit)?
If I want simplicity, I'll look to SBB as an example. Three tickets offered:
- "Supersaver" which is basically an Advance
- "Point to point" which is basically an Anytime, only it's still reasonably priced, even before applying a Half Fare Card
- "Saver Day Pass" which appears to be a 1-day all line rover ticket but is purchased in advanced for a variable but very reasonable price (£88 on one random day I looked at) and is non-refundable