London Midland to celebrate gold medal winning Olympians

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crehld

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For London 2012 it was the Royal Mail painting post boxes gold. This time London Midland are celebrating the success of TeamGB athletes by changing the colour of the station name boards (to gold of course) to honour local gold medal winning Olympians.

It's a nice gesture I think.



London Midland wants to inspire future sporting stars and is turning its stations gold.

Six stations on the London Midland network will have its traditional platform signs turned gold in honour of local gold medal winners from the Rio Olympics.

The stations that will see the destination signs (officially called ‘running in boards’ in railway circles) turned gold are:

Sutton Coldfield: Laura Unsworth Hockey – Women’s
Stone: Joe Clarke Canoe Slalom – Men’s Kayak K1
Bedworth: Nick Skelton, Equestrian – Showjumping Individual
Bedford St Johns: Phelan Hill Rowing – Men’s 8+
Leighton Buzzard: Charlotte Dujardin Equestrian – Dressage Individual
Hemel Hempstead: Max Whitlock Gymnastics – Men’s Floor & Gymnastics – Men’s Pommel Horse

The train operator has also launched a programme designed to help sports stars of tomorrow. “Your Sporting Chance” is aimed at promoting the health and wellbeing of young people by providing sports kit and equipment for youth/junior sports teams, clubs or groups nominated by London Midland employees.

London Midland commercial director, Richard Brooks said “We want to celebrate a great summer of sport but we also want to help future sporting stars. Your Sporting Chance empowers and encourages our colleagues to get more involved with the 150 communities we serve across the country. We hope the gold running in boards will also inspire more young people too aim for the stars.”
 
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Ibex

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I think it's a nice touch too! Here's Bedford St Johns' tweeted by @NaughtySeat

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Muzer

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Not sure I'd call them running-in boards! I thought that usually mostly referred to the much larger signs you get at the ends of platforms at some stations...
 

J-2739

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A nice gesture. But why couldn't they centre the text on the Stone sign? It looks terrible!

I don't know, I quite like the text aligned to the right. Makes it have that 'shadow' effect. Of course, that's my opinion!!
 
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