Although East's Coast food offering is more complex than Virgin's, in my opinion it couldn't be too hard for them to do this:
Stations where alighting/current passengers will be served a full breakfast: DARK BLUE HIGHLIGHT.
Stations where alighting/current passengers will be served a "light" breakfast: LIGHT BLUE HIGHLIGHT.
Stations where alighting/current passengers will be served the "all day/late evening" offer: NO HIGHLIGHT
Stations where alighting/current passengers will be served afternoon tea: LIGHT BLUE HIGHLIGHT
Stations where alighting/current passengers will be served an evening meal: DARK BLUE HIGHLIGHT
How hard could it be!?
East Coast could pick any colour they like. They wouldn't need to change the colour for morning/evening offerings, as there will be a big, obvious gap in between.
"Current" passengers are those
already on the train.
Obviously, customers aren't stupid, and know that they won't be served a meal if they make a 30 minute journey between highlighted stations. I still think that East Coast should serve meals on 45+ minute journeys, as this would make Peterborough to London commuters happy, and Virgin already serve meals to customers travelling between Stafford and Liverpool, which is a 47 minute journey.
Now I'll give an example of how the "highlighting" would work for the 15:00 London Kings Cross to Edinburgh 19:19 service:
- 15:00 London Kings Cross (No highlight - "all day" offering)
- 16:50 York (No highlight - "all day" offering)
- 17:19 Darlington (Dark blue highlight - evening meal)
- 17:49 Newcastle (Dark blue highlight - evening meal)
- Berwick-upon-Tweed (no highlight - "all day" offering)
Although it's before 7pm for customers joining at Berwick-upon-Tweed, the journey length is too short to serve an Evening Meal.
Now for an example of a service with afternoon tea (the 16:00 London Kings Cross to Edinburgh 20:22 - I'm guessing it has afternoon tea!)
- 16:00 London Kings Cross (Light blue highlight - afternoon tea)
- 17:52 York (Dark blue highlight - evening meal)
- 18:22 Darlington (Dark blue highlight - evening meal)
- 18:52 Newcastle (Dark blue highlight - evening meal)
- 19:39 Berwick-upon-Tweed (No highlight - "late evening" offering)
See - simple!
I'm going to e-mail East Coast about this. They could always put a highlighted timetable on their website.