It's a bit of fun, a way to raise the profile of a charity partnership, something that seems to have gone down well with the public.Judging by the reaction on various social media platforms to this news, you'd think there'd been a death in the family. Some of the gushing over Hamish by the frothers over the last few years has been on a par with winners' speeches at the Oscars.
I don't recall any mass mourning happening in 1995 when Atlantean 658 was painted back into fleet livery after spending ten years as an overall advert for the Daily Record and Sunday Mail newspapers, but we didn't have social media back then. It was repainted without any fuss or fanfare.
Frothers, take note!
There are people on here desperate to find any evidence of people complaining about Lothian on Twitter (which, given that people complain about anything and everything on Twitter, is hardly surprising)... now there's complaints that people are saying positive things about the bus company on Twitter... they really can't win!
In a world of corporate liveries and poor customer communications, we have an example of a bus company that have generated lots of positive reactions from passengers and the general public, added a bit of colour, generated a bit of a "buzz"...