I posted this on the main Lothian thread but it really does look like a bus war is heading for Edinburgh (repeating the post here as it involves LCB too).
It looks like a bus war is heading back to the city. I can't copy n paste from that site as they don't let me copy but I wonder what routes they'd actually do. Unsure how they could be faster than Lothian too but I guess if many passengers already have a ridacard, they'd have to wait on a LB service so First would leave the stop faster.
https://www.swd.media/news/scotland...us-wars-set-to-return-to-the-capital-1-14348/
I'm not sure tbh that they'd win a war with Lothian. I assume they will drive buses in from Livingston daily as they have no depot in Edinburgh, and they got rid of the depot at Westfield (I think).
Questions I have -
Where are they getting the extra drivers for this?
Where are they getting the extra buses for this?
Where are they going to get a depot (clear if this is a serious attempt, they'd need a depot)?
I assume they will lower their price but it would need to be drastic but would it even be sustainable for them?
I wonder what Lothian will do in retaliation if this is true.