A rather whimsical thing which happened to drift into head prompted by thoughts about the one-time Shropshire & Montgomeryshire Light Railway -- and matters touched on, in a past "Railway History & Nostalgia" thread.
A present-day marketing ploy on the part of railway management, which I (perhaps a stuffy old so-and-so) personally dislike, finding it meretricious / tacky / naff / "cutesy-poo": with the idea of attracting passengers , branding certain -- usually rural and picturesque -- rail routes, as the "Such-and-Such" (fill in the perceivedly relevant appealing-name blank) "Line". One that comes to mind (out of many) is the "Tarka Line" for Exeter -- Barnstaple. (I have found on visits to the Barnstaple / Bideford area, the saturation appropriation-and-display there, of the name Tarka -- in many other contexts, besides the railway one -- a considerable annoyance. I've read and loved the "originating" book, set in those parts, Tarka the Otter by Henry Williamson; but the commercial flogging-to-death thereabouts of that wretched aquatic mustelid, has caused in me a very strong sentiment of -- as they say in America -- "enough already").
In the abovementioned past thread, mention was made of the very-long-closed Spean Bridge -- Fort Augustus branch line. With Fort Augustus being at the southern end of Loch Ness: I mentioned in passing, that that line's final abandonment before the advent of advertising / marketing in Britain, getting into totally crazy capers / postures / somersaults -- at least saved it from the ignominy of being marketed / branded as the "Monster Line".
It occurred to me today, that in some alternative time-line in which many highly minor British rail lines survive in service -- including passenger -- into the 21st century (whether nationalised, or private rail companies continuing, or anything in between) -- assuming that crass / vulgar / naff marketing / advertising antics are a part of that time-line -- if the Shropshire & Montgomeryshire had been in that category, there would be a horrible "brand" name tailor-made for it.
S & M's eastern terminus was Shrewsbury (Abbey) station -- close by the remains of the city's medieval abbey. Said abbey has achieved popular renown from the murder mystery series by Ellis Peters, set some eight-to-nine centuries ago; whose monk / detective hero, Brother Cadfael, is stationed at Shrewsbury Abbey. I've read and enjoyed most of the Cadfael novels -- though IMO toward the end of the series (author died in 1995) it was all getting a bit mechanistic. However -- the S & M would be marketed as the "Cadfael Line"; and, oh Lord, how utterly "cheesy" and opportunistic and irrelevant ! No railways, for the majority of a millennium after Cadfael's death, no matter what pinnacle of age and sanctity he might have achieved...
This is just me -- perhaps I'm odd, to find this stuff annoying. Anyhow -- if anyone feels moved to make "so-and-so-Line" suggestions, re "running nowadays and unclaimed", or "abandoned, but if things had gone otherwise"; either comically / satirically, or seriously re thoughts of "this might attract the punters" ...
A present-day marketing ploy on the part of railway management, which I (perhaps a stuffy old so-and-so) personally dislike, finding it meretricious / tacky / naff / "cutesy-poo": with the idea of attracting passengers , branding certain -- usually rural and picturesque -- rail routes, as the "Such-and-Such" (fill in the perceivedly relevant appealing-name blank) "Line". One that comes to mind (out of many) is the "Tarka Line" for Exeter -- Barnstaple. (I have found on visits to the Barnstaple / Bideford area, the saturation appropriation-and-display there, of the name Tarka -- in many other contexts, besides the railway one -- a considerable annoyance. I've read and loved the "originating" book, set in those parts, Tarka the Otter by Henry Williamson; but the commercial flogging-to-death thereabouts of that wretched aquatic mustelid, has caused in me a very strong sentiment of -- as they say in America -- "enough already").
In the abovementioned past thread, mention was made of the very-long-closed Spean Bridge -- Fort Augustus branch line. With Fort Augustus being at the southern end of Loch Ness: I mentioned in passing, that that line's final abandonment before the advent of advertising / marketing in Britain, getting into totally crazy capers / postures / somersaults -- at least saved it from the ignominy of being marketed / branded as the "Monster Line".
It occurred to me today, that in some alternative time-line in which many highly minor British rail lines survive in service -- including passenger -- into the 21st century (whether nationalised, or private rail companies continuing, or anything in between) -- assuming that crass / vulgar / naff marketing / advertising antics are a part of that time-line -- if the Shropshire & Montgomeryshire had been in that category, there would be a horrible "brand" name tailor-made for it.
S & M's eastern terminus was Shrewsbury (Abbey) station -- close by the remains of the city's medieval abbey. Said abbey has achieved popular renown from the murder mystery series by Ellis Peters, set some eight-to-nine centuries ago; whose monk / detective hero, Brother Cadfael, is stationed at Shrewsbury Abbey. I've read and enjoyed most of the Cadfael novels -- though IMO toward the end of the series (author died in 1995) it was all getting a bit mechanistic. However -- the S & M would be marketed as the "Cadfael Line"; and, oh Lord, how utterly "cheesy" and opportunistic and irrelevant ! No railways, for the majority of a millennium after Cadfael's death, no matter what pinnacle of age and sanctity he might have achieved...
This is just me -- perhaps I'm odd, to find this stuff annoying. Anyhow -- if anyone feels moved to make "so-and-so-Line" suggestions, re "running nowadays and unclaimed", or "abandoned, but if things had gone otherwise"; either comically / satirically, or seriously re thoughts of "this might attract the punters" ...