I don't agree with the proposition that total indifference to customer service isn't a driver of weak passenger confidence, or a suggestion that the current reasons why people are choosing not to travel isn't influenced significantly by that low confidence. Clearly there are further influences, especially prices that are too high and journeys the need for which is gone permanently, but I think it's still significant.The reasons are almost entirely down to the much obviated need to commute to work, as well as the Government's and TOCs' messaging about the use of public transport. The latter of which is something that will have been decided at a relatively high level. Neither have anything to do with the level of customer service the industry (fails to) provide.
Indeed I think it may even go further. A lot of people don't know anything about the railway other than that it has a reputation for being a bit unfair on people. I think there are people who, for reasons they couldn't well articulate, aren't considering returning because they know in the back of their mind that if something does go wrong that's more of a problem now because of Covid-19 than it would have been previously, the train companies are more likely to adversely impact them by leaving them high and dry. People wanting to maintain social distancing of their own volition being forced to buy new tickets is one possible example of that sort of rough treatment.
Of course lots of train enthusiasts and staff will complain that it's unfair that train companies have a reputation for being a bit untrustworthy when it comes to 'doing the right thing', and point out myriad examples of where there was in fact basically adequate customer service. But they, of course, aren't the real market.
To put it another way, most people will take what they're told on social media or by staff at face value without further testing that. You do in almost all consumer transactions apart from the railway.
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