New Logo for Northern Trains LTD

[dorsetdesiro]

Or this, which didn't take much longer:
View attachment 85237
I did spend a fair bit of time trying to Photoshop it onto a 195, but my use of the vanishing point tool left a lot to be desired so I decided not to post it.

That is spot on, they should have gone for something like this. The n logo together with the wording in capitals doesn't make sense and looks disjointed, the govt understandably has much bigger things to worry about. The new logo probably is temporary that the real change likely would occur post-virus.

The above logo by Rhydgaled is perfect, no change required to the livery & uniforms etc. Those coloured circles, on white backdrops on livery, simply change the n's for N's.

 

[js1000]

Saw the new logo the other day on the PID onboard. Thought it looked fine. The approach makes sense to me - no point spending a fortune on rebranding. £30,000 is a drop in the ocean compared to what they could have spent if they changed the logo entirely, colour scheme etc.

 

[py_megapixel]

Saw the new logo the other day on the PID onboard. Thought it looked fine. The approach makes sense to me - no point spending a fortune on rebranding. £30,000 is a drop in the ocean compared to what they could have spent if they changed the logo entirely, colour scheme etc.

It is perfectly sensible in my view to take the stance that a rebranding at this stage doesn't make sense - but in that case, why bother changing the font at all? Why not leave as is?

 

[TT-ONR-NRN]

If I’m quite honest I don’t understand why everyone is trying to design logos for Northern; they’ve made their decision and that’s (unfortunately),what we’ll see.

Speaking of their horrible new logo, has it appeared on any trains yet?

 

[py_megapixel]

Speaking of their horrible new logo, has it appeared on any trains yet?

I don't believe so, but apparently some 150s and 156s have had the old logo stripped off suggesting that they are shortly to have the new one applied in its place.

Honestly a ccomplete waste of vinyl in my opinion.

 

[HarryL]

Speaking of their horrible new logo, has it appeared on any trains yet?

Noted yesterday that 156479 is now carrying the new font/branding.

 

[adh144004]

Noticed 333012 out on the Airedale line today wearing the new upper case font/branding.

 

[js1000]

It is perfectly sensible in my view to take the stance that a rebranding at this stage doesn't make sense - but in that case, why bother changing the font at all? Why not leave as is?

It's a copyright issue isn't it? The DfT have done the bare minimum with making it as similar as possible but different enough to not break copyright.

 

[mde]

It's a copyright issue isn't it? The DfT have done the bare minimum with making it as similar as possible but different enough to not break copyright.

Northern Trains Limited own the trademarks to the 'existing' brand - they transferred from Arriva (post 208).

 

[prod_pep]

331008 on the 1445 Liverpool Lime St - Wigan NW today had the new font while partner 331023 still had the rounded font.

I actually prefer the new font having seen it in person. All lowercase is nasty.

 

[Adam0984]

195025 has 1 carriage with lower case and 1 carriage with upper case

 

[317 forever]

I saw a 150/1 and 195/0 with NORTHERN in upper case yesterday. Also the ticket machine at platform 13 at Piccadilly included upper case on the ticket machine screen. I expect other ticket machines do too.

 

[GoneSouth]

195025 has 1 carriage with lower case and 1 carriage with upper case

This sums up Northerns half arsed attempts at doing anything and everything over the past decade! Do a really crap job and then only do half of it.

Northern employees I’m not aiming this criticism at you individually because I’ve had some great help from you over the years. Please don’t be offended and thanks for all your efforts, but the way railways have been run in the north is a bit embarrassing.

 

[Adam0984]

This sums up Northerns half arsed attempts at doing anything and everything over the past decade! Do a really crap job and then only do half of it.

Northern employees I’m not aiming this criticism at you individually because I’ve had some great help from you over the years. Please don’t be offended and thanks for all your efforts, but the way railways have been run in the north is a bit embarrassing.

Probably started it then it had to go out and hasn't been back to depot again.

 

[jonnyfan]

New uniforms are due over the next month or so - lots of new logos around once they arrive. And finally the 'by arriva' tag will be gone

 

[Jamesrob637]

319370 has NORTHERN in full capital letters. As does 319369.

 

[Harold Hill]

It's a tunnel, it's a journey from a to b, it's an n. But it's somewhat unimpressive

 

[_toommm_]

The new logo has also made its way onto their letterhead paper:

 

[_toommm_]

Uniform is now being issued with the new logo too.