Yes, do away with the bloomin' things and reduce fares. Perhaps have a loyalty scheme, £1 off for every £10 spent or something.Agreed. If Sainsbury's find I've missed an item on self-scanning, they charge the correct price and flag me for further checks. They don’t prosecute me for the price of a can of beans.
Neither do the Twitter teams probably. The underlying issue is that railcards are fundamentally stupid. We only need a 31-59 Billy No Mates card to complete the set, at which point we can just give everyone the cheaper price and be done with it.
Give everyone child fares until the end of August after they turn 18, as everyone's expected to be in education until that age now.