But the rules are so simple, people keep claiming.Fines and convictions for minor mistakes - how rail tickets confuse passengers - BBC News
Complex rules leave many customers feeling caught out and annoyed they aren't made clearer by rail companies.www.bbc.co.uk
BBC have picked up on this, however they say the Railcard can't be used at all before 10am, which is incorrect. For that journey in an anytime ticket at that time of day yes, however it's not that specific.
Of course they are not simple or intuitive if someone tasked with researching the story can’t get it right.