With 20 minute turnrounds for most services, and longer for the Scottish trains, on 18 tph you are pretty much full at Euston. Allowing for 400m long trains to clear the station throat, there is actually very little flexibility in the timetable. The only way you could create more flexibility would be by sub-standard turnround times, which is a performance risk. There is some flexibility to swap (say) a Manchester with a Leeds path or a Birmingham with a Newcastle, but part of the attraction of such a line is having an evenly spaced regular interval timetable (like the current WCML timetable). So having Euston to Manchester services at 00 / 20 / 40 minutes past every hour is a lot better than 00 / 15 / 43, for example.