Promotional Campaign : "Britain Runs on Rail"

[JB_B]

Rail Delivery Group have come up with a new promotional campaign for the Industry ..

www.britainrunsonrail.co.uk

.. as you'd expect, it paints a very rosy picture.

 

[WatcherZero]

Isnt that their job? Wouldn't you be more surprised if it didn't paint a rosy picture?

 

[JB_B]

Isnt that their job? Wouldn't you be more surprised if it didn't paint a rosy picture?

Of course I'd be surprised if it didn't paint a rosy picture. Hence the "As you'd expect..." Nevertheless, not all consumers of RDG members' offerings will share their optimism without qualification. (Certainly not down here in GTR-land.)

 

[WatcherZero]

That's like saying McDonalds may be advertising the quality of their burgers but not everyone will agree.

 

[yorksrob]

I think it's a positive step. The rail industry should be blowing it's trumpet about how vital it is to the country.

In the past, the railway has been too willing to fit around a motor-centric agenda and it's good if the railway will fight it's corner.

 

[trash80]

I saw a couple of the posters today, i do like the logo

 

[oliMw]

Sounds like the Dunkin Doughnuts slogan in America - 'America runs on Dunkin'..

 

[yorkie]

Isnt that their job? Wouldn't you be more surprised if it didn't paint a rosy picture?

That's fine, if they are speaking the truth.

But, while slogans like "Britain's rail companies working together" should be true, they often aren't. I'd like to see substantial penalties for train companies who give the entire industry a bad name.

They also have some inaccuracies on their website.

 

[bb21]

"Britain's rail companies working together" should be true, they often aren't.

On fares matters at least, they can't possibly. We call it "collusion".

 

[yorkie]

On fares matters at least, they can't possibly. We call it "collusion".

True, there are circumstances in which they are not allowed to work together! Ironically, there is evidence that sometimes they do, when they are not allowed to (e.g. the Newark to London routeing guide change scandal).

In contrast, there are some circumstances when they should be working together (e.g. helping passengers when a delay has occurred) but sometimes do not.

They really should not be making such bold claims if it doesn't reflect reality!

 

[CheesyChips]

A little more rosy than the incredibly humble "we're getting there" from back in the 1980s

 

[yorksrob]

A little more rosy than the incredibly humble "we're getting there" from back in the 1980s

Nothing wrong with "We're getting there". Sensible and well measured, given the circumstances of the time , leading up to "Britain's Railway".

Actually, it would be interesting to see the current railway re-make a version of the Concerto ad. They wouldn't be able to recreate the iconic slam doors opening at the end though !

 

[hassaanhc]

Rail Delivery Group have come up with a new promotional campaign for the Industry ..

www.britainrunsonrail.co.uk

.. as you'd expect, it paints a very rosy picture.

Also found posters on some trains, like this SWT 450

"We're upgrading our signalling for more reliable journeys"

 

[yorksrob]

I like the use of the double arrows in the poster. Suggests continuity of purpose through the ages.

 

[Gareth Marston]

I like the use of the double arrows in the poster. Suggests continuity of purpose through the ages.

A delicious irony that they are associating themselves with the British Rail symbol given hysterical reaction when anyone mentions the N word......

 

[306024]

Sounds like the Dunkin Doughnuts slogan in America - 'America runs on Dunkin'..

America may well soon be run by a doughnut.

I like the use of the double arrows in the poster. Suggests continuity of purpose through the ages.

The double arrow is one of the most iconic symbols ever designed. I'd guess even many non rail users at least know what industry it refers to.

 

[yorksrob]

The double arrow is one of the most iconic symbols ever designed. I'd guess even many non rail users at least know what industry it refers to.

Well, it's still the one symbol you see at every station on the national network.

In truth, I think it's been a bit neglected since privatisation, so it's good to see it being used for promotion. I've mentioned it on threads before, but the other thing I would like the campaign to include would be installing maps of the national network at every station (and perhaps having them available in leaflet form to passengers as they used to be).