It used to be done here. Friday afternoon (from circa 13.25) to Saturday morning (circa 13.00) the timetable annotation for Paddington to the south-west departures would read, "The number of passengers carried on these services is limited to the seating capacity of the train". I seem to remember that seat reservations for these services were free.
"Taunton" will remember.
"Taunton" will remember.