So let me get this right.... You're saying that you have a loss making service and that you're going to double the service (and so double the resources) and more than double the patronage??
Yes!
With some proviso's.
Big is beautiful. In bus terms swap frequent for big.
Think of a traditional corner shop in today's market. It has a limited range so can only serve a limited market - the desperate, the idle and the forgetful - everyone else goes to the big supermarket which, as a consequence, hoovers up the customers and hollows out the high street/residential areas. The same applies to pet supplies, DIY, clothes etc. That is why out-of-town retail has been so successful (in business terms); wider choice and more convenient for most. The big supermarket can serve everybody's needs - from the desperate, idle and forgetful, through the three times a week top-up shopper to the monthly family mega-shop.
In bus terms think of those D & G services (Staffordshire/Stoke-on-Trent) operating three or four times between 0930 and 1430. Who exactly does that serve? They are the corner-shop equivalent serving just the desperate (no alternative) and the idle (won't walk to the main road). Heaven knows how you can depreciate a bus over a 5 hour working day! Yes, they provide a service for those who can't get to the main road (elderly, infirm) but not offering much to the wider potential market. No use for workers, students, hospital appointments, leisure, evening or weekend travellers. Cut your service and you cut out chunks of your potential market. The more you cut, the less opportunity you have to serve. Or from the opposite angle, make your offer wider and you widen the potential market. Frequency is the key. The National Bus Company proved this with their bread-van minibuses. Locally PMT proved it with mini-links, and as far as I can gather Stagecoach have more recently proved it in Ashford.
There is now no direct bus between Accrington and Blackburn, well the punters can always take the Hyndburn Circular instead (approx 26 minutes instead of 21 minutes), they have no choice and time is not important to them! Rail did not really compete on that route.
The direct bus between Accrington and Burnley just about survives, but the punter can always take the meandering mainline, moseying around estates at Hapton, Huncoat and Padiham to mop up as many passengers as possible. They have no choice etc.
Ribble 743/X43 Skipton to Manchester (the Witch Way) traditionally ran hourly through declining industrial heartlands, yet now manages to run every 15 minutes (with express extras at peak hours). It has been stepped up over time to half-hourly, then 20 minutes and now a 15 minute frequency.
Ribble 703/X3 Clitheroe to Manchester (the Red Express) traditionally ran half-hourly through rather similar declining industrial heartlands, yet now cannot wash it's face financially.
That is the bit I fail to understand. Is the X43 as successful as they make out compared with the X3 being the failure they make out?
Do we blame Ribble pre-deregulation, Ribble and Blackburn Transport competing immediately post de-regulation, Stagecoach after that or Transdev now?
Taking into account my home train frequency, and subsequent rail connections to Manchester, it will in future be quicker to catch the X43 to Rawtenstall (e 15 mins) and then the 464 to Baxenden (e 15 mins) rather than taking the X3 direct (e 60 mins). So that'll be another passenger lost to the 'improved' '#amazing' Red Express.