Seth...

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Jim

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...From the "metro" on Tuesday: Asda have applied to trademark the word "Chav" & "Chav Sweets" There is also a chance that the Burberry pattern will be used on wrappers etc,

Will keep you updated ;)

Looks like your brand of sweets is arrving now...
 
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Craig

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Hopefully they'll be marketed towards the "chav" members of society and will be laced with some kind of poison.
 
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Tom

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Seth doesn't actually appreciate that joke really much more!!

Besides, you can't trademark a dictionary word unless its different to the meaning of the word or its intention is different. And, yes, chav is a dictionary word.

Main Entry: chav Part of Speech: noun Definition: the lower class; uneducated and ignorant people Etymology: perh. Romany chav child Usage: derogatory slang
APA:

chav. (n.d.). Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Retrieved August 25, 2006, from Dictionary.com website: http://dictionary.reference.com/search?q=chav&x=0&y=0MLA:

"chav." Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6). Lexico Publishing Group, LLC. 25 Aug. 2006. <Dictionary.com http://dictionary.reference.com/search?q=chav&x=0&y=0>Chicago Style:

chav. Dictionary.com. Webster's New Millennium™ Dictionary of English, Preview Edition (v 0.9.6), Lexico Publishing Group, LLC. http://dictionary.reference.com/search?q=chav&x=0&y=0 (accessed: August 25, 2006).
 
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