Seth doesn't actually appreciate that joke really much more!!
Besides, you can't trademark a dictionary word unless its different to the meaning of the word or its intention is different. And, yes, chav is a dictionary word.
Main Entry: chav
Part of Speech: noun Definition: the lower class; uneducated and ignorant people
Etymology: perh. Romany
chav child
Usage: derogatory slang
APA:
chav. (n.d.).
Webster's New Millennium Dictionary of English, Preview Edition (v 0.9.6). Retrieved August 25, 2006, from Dictionary.com website:
http://dictionary.reference.com/search?q=chav&x=0&y=0MLA:
"chav."
Webster's New Millennium Dictionary of English, Preview Edition (v 0.9.6). Lexico Publishing Group, LLC. 25 Aug. 2006.
ictionary.com
http://dictionary.reference.com/search?q=chav&x=0&y=0>
Chicago Style:
chav. Dictionary.com.
Webster's New Millennium Dictionary of English, Preview Edition (v 0.9.6), Lexico Publishing Group, LLC.
http://dictionary.reference.com/search?q=chav&x=0&y=0 (accessed: August 25, 2006).