"Sexist" bus adverts cause uproar in Cardiff and on Twitter!

Discussion in 'Buses & Coaches' started by 61653 HTAFC, 11 May 2015.

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  1. 61653 HTAFC

    61653 HTAFC Established Member

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    From BBC News:
    http://m.bbc.co.uk/news/uk-wales-south-east-wales-32690534

    This reminds me of an advertising campaign by a Wakefield scrap metal dealer a few years ago, which were displayed on Arriva buses in West Yorkshire. At least New Adventure Travel have objectified men and women equally though!
     
  2. richw

    richw Established Member

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    where can I find her?
     
  3. extendedpaul

    extendedpaul Member

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    This is connected to their new X1 service featured in an earlier thread and the £3 day fare undercuts the Cardiff Bus day to go ticket.

    NAT also give change !
     
  4. Class 172 Fan

    Class 172 Fan Member

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    A total non story in my opinion
     
  5. Temple Meads

    Temple Meads Established Member

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    To be honest as there's a bloke as well I don't find it anything more than cheeky...
     
  6. NSEFAN

    NSEFAN Established Member

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    And all the outrage will now get them even more publicity. The BBC supposedly has no adverts but has now helpfully put the offending adverts on its article for the world to see! :lol:
     
  7. fgwrich

    fgwrich Established Member

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    Indeed, but sadly it's evidence of sadly PC we're becoming. I cant see anything wrong with it - it's all in good humour - and I wonder how many of these women who have complained went to see a certain shade of film released this year?

    As for the comment about them being hugely offensive... Hugely offensive to who? I can walk down my local high street on the way to work everyday and see more in the window of Ann Summers - And that's fixed there, 24 Hours a day, mostly for 7 days a week. This is on the back of a bus, which will probably spend about 12 hours a day, roving around the area of Cardiff, almost constantly on the move. So...
     
  8. CC 72100

    CC 72100 Established Member

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  9. fowler9

    fowler9 Established Member

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    A roving advert for porn! Disgraceful. ;)
     
  10. Teflon Lettuce

    Teflon Lettuce Member

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    I don't see how it is a sexist advert seeing as though there are an equal number of men and women in the adverts...

    however... it IS racist seeing as though they are all white! lol
     
  11. 455driver

    455driver Veteran Member

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    Isnt it funny that the 'outrage' refers to the advert with the (very tasty) female on but the advert with the (does nothing for me but the other half needed a cold shower after looking at it) male doesnt even get a mention.

    Talk about sexist!
     
  12. fowler9

    fowler9 Established Member

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    Such is life. :D
     
  13. DaveHarries

    DaveHarries Established Member

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    You can bet your bottom dollar that if there had been no women featured on those N.A.T adverts they would either have said nothing or, more probable, said the advertising was sexist for its lack of women.

    Some people complain far to easily.

    Dave

    NB: Post edited 14/05/2015 by request.
     
    Last edited: 14 May 2015
  14. 61653 HTAFC

    61653 HTAFC Established Member

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    To be fair, when the BBC News Channel covered the story, a couple of members of the public pointed out that it might be embarrassing when parents have to explain the subtleties of the wordplay in the advert...

    Of course, the adverts have now been shelved but the company has certainly received a lot of publicity. It wouldn't surprise me if they planned all along to remove the adverts fairly quickly (I.e. Once the story went viral)!
     
  15. Arctic Troll

    Arctic Troll Established Member

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    It wasn't appropriate advertising. I'm not a killjoy and I'm not "offended", but it wasn't appropriate. Most people were equally complaining about the male version of the advert as well as the two different female versions.

    I'm sick of having to explain to my five-year-old daughter why all the women in adverts never have any clothes on.
     
  16. neilmc

    neilmc Member

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    Reminds me of the 1960s adverts for Leeds City Transport telling us "it's a great life on the buses" with a groovy (though fully-dressed) young conductress swinging round (well, leaning on) the platform pole of a back-loader. Made me want to be a driver.

    Sadly when I did get to join in the 1970s they weren't taking on female staff - they were aiming for 100% OMO and it was "OMO" as they didn't allow female drivers. Now THAT was sexist.
     
  17. 455driver

    455driver Veteran Member

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    Theres 2 female adverts, anyone got a link to the second one?




    This post is not entirely serious so save the indignation for somebody that cares! ;)
     
  18. Qwerty133

    Qwerty133 Established Member

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    No, thats reducing the risk of crashes ;)

    not meant to cause any offence
     
    Last edited: 12 May 2015
  19. daikilo

    daikilo Established Member

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    Unfortunately it is not a non-story, it is a story of how someone in N.A.T. top management apparently thought that was clever. Hope the advertising standards authority (or whatever they are now called) whack them with a large fine, at last. Now N.A.T. could bite the bullet and (publicly) fire the idiot.
     
  20. Class 172 Fan

    Class 172 Fan Member

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    A perfect example of the loony left above.

    I did a quick poll amongst my colleagues (3 women, 3 men, all of various ages, non of them are transport enthusiasts) including showing them the photographs (both the male and female versions) and none of them saw anything controversial or sexual about the adverts. The poll was conducted individually So they would not be able to confer in a group.

    I then showed them examples from another bus company (Diamond Bus) who ran some "controversial" adverts and the same reaction was given, nothing sexual about them.

    In fact one of my colleagues (female) said they were a clever pieces of advertising.
     
  21. fowler9

    fowler9 Established Member

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    So you did a quick poll with your mates and it proved it was the loony left going mad. You should go in to law!
     
  22. Class 172 Fan

    Class 172 Fan Member

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    thanks :)
     
  23. TimSYoung40145

    TimSYoung40145 Established Member

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    Quite amusing, except the individual whose idea it was has probably gone into hiding!
     
  24. fowler9

    fowler9 Established Member

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    Ha ha. I'm one of the loony left and thought the adverts were funny. I would be interested to know how you came to your conclusion.
     
  25. Teflon Lettuce

    Teflon Lettuce Member

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    So you think that all double entendre should be banned? you don't let your daughter watch carry on films? go to panto? watch most 1970's/80's sit coms?

    after all they were full of double entendre...

    seriously does your FIVE yr old daughter really ask why the advert hoardings show semi-clothed people? even if she does I'm sure you could come up with a fib that keeps her innocence....

    another case of "I'm not.... but..." that is endemic in our society that is ridding us of anything that brings a smile to our faces.
     
  26. Antman

    Antman Established Member

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    I really cannot for the life of me see why you think it wasn't appropriate, I asked my missus and she wasn't in the least bit bothered about it and I'm sure our daughters wouldn't be bothered either.
     
  27. TimSYoung40145

    TimSYoung40145 Established Member

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    Yeah, it's not as if you can see anything revealing!
     
  28. Antman

    Antman Established Member

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    I think female drivers started in the mid 70's? Apparently on many buses before then the steering would have been too heavy for them, well that's the story I heard
     
  29. 455driver

    455driver Veteran Member

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    Having passed my test back in the 1980s in a Bristol VR which didn't have power steering I can vouch for how heavy the steering was.
     
  30. swj99

    swj99 Member

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    Things must be going really well in this country if people haven't got anything more serious to be offended about than an advert on a bus.
     
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