I agree London Midland were a little different. They offered something that set them apart a little to in their cheaper prices, and good connectivity from smaller stations. They had their faults but the services is now noticeably worse and with less personality too. The whole experience is dull.
I don't get that. The current service pattern is the same as under LM as things stand. So how has the price point and smaller station connectivity changed since the franchise changed hands? I don't quite see how personality can come from a green yellow and black train livery and logo? The new operator has already wrapped 10 trains in special livery such as Harry Potter world which surely is giving things some personality?
To some extent it mirrored Megabus's branding in appealing to the low-cost customer on the longer distance services but also didn't look terrible to the commuters (who probably don't mind how it looks as long as they get a seat and it shows up on time).
So basically you're suggesting that was bargain basement type operation in the way Megabus can be perceived? Did everyone get a seat or are longer trains more of a desire from commuters and more general travelers? Longer trains and new trains without drastic price increases sounds like a win win to me.
I don't see why they have to be so utterly dull though, people were criticising Virgin for having some personality. On a grey Monday in November I don't really mind a train company that at least try to make my day a little less mundane!
I can see the difference. As has been mentioned London Midland achieved considerably more at the same price point and services, EMT was a bolder/recognisable if dated brand. I wouldn't necessarily mind them being dull if they were good or even average.
The price point hasn't changed as yet though has it? And were longer trains not the ultimate aspiration? The LM service offer did appear to tread water for quite a few years towards the end with lack of new services, with the main strength being the free WiFi and entertainment offer, and ultra low advances, which afaik are still available now?
Perhaps bright marketing appealed but surely this doesn't outweigh longer trains, newer trains, new routes and connectivity and new frequencies?
I would say though that one of the biggest successes was project 110mph on the Trent Valley Line. If that hadn't happened we have no idea how things would be along that route today and in the future.