Most bonus point coupons nowadays require you to commit to shopping there regularly. It has had the adverse effect on me.
I am so glad it's not just me. I felt so strongly I complained to Sainsbury's (okay, only via Twitter) and they said they'd make a note of it.
But I actually get angry when I get their insulting vouchers to the point that I now actively avoid shopping there, despite my local store actually being pretty convenient to get to/park/shop.
Sure, I have run a business and know how things work, so of course the vouchers are to entice me to go back and shop - not just reward me for the sake of it, but - seriously - you go in and do a £150 shop, and get a coupon saying double/triple points on your next shop, when you spend £90 - and it expires in 7 days.
Then I get another voucher for a free Sainsbury's Mobile SIM card (aren't they free anyway) that lasts for months.
It's an insult because after spending a shed load, you'd rather prefer something that gives you more points or even money off that lasts until the next time you might shop - or at least a reasonable time.
More recently I've had ones that say you'll get 8 x points or something amazing when spending at least £70, again in a short time, and with loads of exclusions. As I use the hand scanners, which the IT people confirmed can't always show the savings on the display, you can get to the checkout with your £70 of goods - then it rings up with the discounts and it's under, so you now have to faff around trying to find something else to buy. The checkout staff dislike it because, funnily enough, I'm not the only one moaning.
With the reduced points for re-using bags, I do wonder if Sainbury's realises that its scheme is now putting me off using their store! It's like the fact that now I stopped buying anything from SSP outlets after the Bite card kindly slashed its discount to make things more simple. Now it's
very simple - I shop elsewhere or go without!
[/RANT]
I must admit I do quite fancy the job of making up fake brand names for Aldi! (I never fully understood why it wasn't just Aldi beans and Aldi bread, but I guess it makes things look more palatable so is a powerful marketing tool - a lot of people think they are just "German brands" when in fact they're near enough all Aldi's own...)
The problem I'm finding at Aldi is that many products are now being revised, which is a nice way of saying are being made inferior. Not everything is worse than it was, I should point out, but I've been rather disappointed with some things and it's frustrating as there's a store near by son's nursery and we have been trying to shop there more. It's definitely cheap, but I've actually had to throw things out in the last couple of months because it, to us at least, tasted disgusting.
I guess the problem Aldi has is that it competes purely on cost, and no doubt many costs are rising - so it has to find ways to keep products cheap. Eventually I think it will actually have to increase prices on some of its products.