The Guardian advert

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Tomonthetrain

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I was watching tv the other day and I spotted this advert for The Guardian:

http://www.youtube.com/watch?v=vDGrfhJH1P4

Personally I found it was a strong advert, telling a story and how the newspaper would cover it, although when it started it actually felt like I was watching a film! What is everyone else's view on the advert?
 
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