I was a bit, but if masks are causing people not to distance, getting rid of masks is not necessarily the fix, educating people to distance as well as masks (for a better overall effect) could well be.
But if you're distant from other people the mask is completely unnecessary, even if you believe it's effective.
Not quite. They exist as one of the possible mitigations (there are several) to reduce to "1m plus", i.e. a minimum of one metre. They have never been sold to allow reduction to 0m, and if people are doing that (and my observation is that they are), we need a campaign to point out that that's not what people should be doing.
The government is already pumping out loads of information. I now turn the radio off whenever I hear "Listen to Sharon, she's a bus driver" or the actor pretending to be a cafe owner.
What they should have done was clearly defined the 5 level thing, with exactly what the protocol and control measures are for each level. Then it's easy to put out consistent messages. What we have is as libbing and u turns based upon a perception of public opinion (which is quite often wrong anyway).
When the 5 levels thing was unveiled as a vague notion of reducing restrictions, and Boris started saying "well we are still at 4 but moving towards 3", that was the point I decided the government didn't know its arse from its elbow and that it was pointless paying any attention to it.
More information campaigns would have zero impact on this citizen.