Virgin Trains (West Coast) has, finally, introduced a seat selector. It's the same as the one on the CrossCountry website, which has had a seat selector for years, so you have to wonder why Virgin has obstinately refused to introduce one until now. Maybe it wasn't willing to spend the few thousand pounds needed to make the minor modifications to its website to support the facility. The facility works as intended, but a couple of observations include: Coaches U and G are not displayed, so it is still not possible to identify which Pendolinos are 11-car and which are not. I would not expect Coach U to be displayed as it is the unreserved coach, but Coach G will continue to have tumble weed blowing through it on most off peak (non-business) trains until reservations are possible (they are not available over the phone or at the station, either). Coach K, the 'staff coach', is displayed but completely blocked out. Surprise, surprise! Almost half of the seats in Coach E (1ST) on the Voyagers are not available to select. This means your only option is to sit in the center of the carriage. If you wish to sit at either end of the carriage (where it will be quieter), then even though your ticket cost over £200 single, tough! CrossCountry, with the same trains, does not have this problem. It allows passengers to select any seat in the first class carriage. The seat selector does identify when Coach D on the Voyagers is first class, and offers seat reservations in this carriage for first class tickets where this is the case. I have heard, however, that Coach D will never be first class from next month (which is not going to go down well with passengers on, e.g. the 17:10 EUS to WRX/HHD, where Coach D in the WRX portion is first class to cater to the high demand from Chester passengers) and that Virgin is planning to rip out the comfortable table seats and replace them with the usual high density standard class seating. Another waste of money, like spending millions (!) of pounds converting Coach G to annoy customers in first class when the money would have been better spent acquiring additional standard class carriages. The seat selector does not allow you to select a seat in either portion of a 10-car Voyager. The portion it issues a reservation in by default is the only portion in which a seat can be selected.