SaveECRewards
Member
- Joined
- 22 Jan 2015
- Messages
- 737
I mentioned this earlier in the thread about the recent Which? survey but the topic on there was mostly about the bottom of the table.
The fact @Virgin sent out another tweet this evening prompted me to write this.
I'm getting frustrated that Virgin are trying to spin the Which? survey where VTWC came 4th and VTEC came 6th as them being the best long distance franchised operators.
Although strictly speaking true as the top two are open access operators and third place is a regional operator, the average rail traveller doesn't care whether their train is franchised or open access. The only conclusion can be Virgin, with their larger advertising budgets, are trying to steal the attention from their open access rivals.
When they tweet about it, then it's just a complete lie as they leave out the 'franchised' part and just say best long distance operator.
In a blog post that I'd written I did say I found the survey meaningless but when Virgin started to spin the results I was annoyed. The sensible option would have been to be happy that they did reasonably well but not bother promoting it.
In the Virgin blog post or their press release they also fail to provide a link to the results so people can make up their own mind.
I had hoped that after being called out on it they'd stop the misleading tweets but they don't seem to have done so.
I'm generally happy with VTEC (except for the loyalty scheme) but sometimes spin like this is just annoying.
The fact @Virgin sent out another tweet this evening prompted me to write this.
I'm getting frustrated that Virgin are trying to spin the Which? survey where VTWC came 4th and VTEC came 6th as them being the best long distance franchised operators.
Although strictly speaking true as the top two are open access operators and third place is a regional operator, the average rail traveller doesn't care whether their train is franchised or open access. The only conclusion can be Virgin, with their larger advertising budgets, are trying to steal the attention from their open access rivals.
When they tweet about it, then it's just a complete lie as they leave out the 'franchised' part and just say best long distance operator.
In a blog post that I'd written I did say I found the survey meaningless but when Virgin started to spin the results I was annoyed. The sensible option would have been to be happy that they did reasonably well but not bother promoting it.
In the Virgin blog post or their press release they also fail to provide a link to the results so people can make up their own mind.
I had hoped that after being called out on it they'd stop the misleading tweets but they don't seem to have done so.
I'm generally happy with VTEC (except for the loyalty scheme) but sometimes spin like this is just annoying.