Here we go again - the selective "green" argument. Of course the greenest option is *not to travel* so in fact we shouldn't be promoting leisure travel at all and certainly not subsidising people to travel, which is what such a railcard would encourage. Encouraging more people to travel is environmentally the wrong thing to do - now to be honest, I have little or no interest in environmental matters, but it always amuses me that the "environmentally friendly" argument gets peddled without actually arguing for a reduction in travel overall which would have far more of an impact.
I did come up with a "reduce, reuse, recycle - in that order" thing for travel - "teleconference, train, Tesla", i.e. if you can avoid travel do, if you can't go by train (or bus), only if that doesn't work drive your EV.
However, some travel
is going to happen, and the push should be for it to be on public transport unless it's impossible. There's so much car travel that even if you halved it there are still rich pickings there.
Well done you for helping me complete my "RF Bingo Card" for the day, by quoting the inevitable "full price London to Manchester return" ticket example.
Let's start with that one - it's the "peak" fare, so very few people will actually be aiming for that, those that are will generally be making that journey on business.
Actually, that's not quite true. What that fare does is basically removes the option of a day-trip with the kids to London during the school holidays, which is quite a big leisure market. Virgin knew this well and applied a "Railcard easement", removing all time restrictions from Off Peaks bought using a Railcard (in this case Family), so people could do those trips and the business travellers still be charged full whack. It was a messy approach but it did avoid pushing certain leisure markets onto road.
Given the journey time difference - Google Maps is quoting 3h 50m right now to make the journey from Euston to Piccadilly by road - you can safely add an hour to that at peak times the train is much quicker and more viable for getting into Manchester early in the day. So maybe we should be looking at what the train's real competition is for a peak hour London to Manchester journey - and that is the plane for those who need to travel between London and Manchester at peak periods.
It's really not. Air is mostly used for those connecting at Heathrow. The market is very, very small.
The big market is road, and so that's the one rail should be aiming at. It offers flexible travel at a good value marginal price.
If you're travelling from the South East to Scotland, Easyjet wins most times on time alone. If you live in easy reach of Gatwick, then you're looking at an hour to get to Euston or Kings Cross, that's before you've even got on your Scotland bound train. If you live in most of Herts, Essex, Bucks or Beds, Luton or Stansted are going to be just as quick and easy to get to as a journey into Euston or Kings Cross for the faster Anglo Scottish services. Yes, some stop at places like Watford or Stevenage, but you're still looking at a long journey of 4+ hours for those, which Luton to Glasgow or Edinburgh will be an shade over an hour for.
Rail will never win those on speed, but it could win them on price, and on comfort and the ability to "do stuff" during the journey, particularly for business travellers who can quite viably do half a day's work on the train, and before you say they can't I have actually done it myself a few times, you can keep usable 4G for pretty much the whole West Coast route with EE other than a short section over Shap. That's part of my premise - cramming airline seats in is not the solution. The alternative is to make First Class good value, or even to consider an intermediate "all tables, window aligned, premium legroom, leather seats" class a bit like the Voyager "Coach D".
Moving onto family travel (which isn't a massive environmental priority as a full car is a pretty efficient thing, particularly an EV) kids love trains and hate long car journeys, so again there's rich pickings there
if you make things good for them. For instance long IC trains like Pendolinos should have a family coach - all tables, family friendly decoration, noise allowed (including playing stuff out loud), pushchair parking spots, lots of luggage and compulsory reservation for one, potentially with an easy way to buy a whole bay so "randomers" don't sit with you. That's the sort of thing I'm referring to.