From a very personal prospective I’d like to see more direct trains within the GWR franchise - I realise not all of my suggestions are particularly sensible but when having to change and wait sometimes more than 30 minswith two dogs and two children (ok not always with the dogs) makes you think twice about the train sometimes!
Journeys that particularly frustrate me:
Direct Chippenham to Cornwall services (and return) only a couple a day, if you’re going to Cornwall you’ll enevatibly have a load of stuff and moving that round Temple Meads is a right pain in the bottom.
General through services North/South - there is like one service a day that goes from Gloucester via Kemble, Swindon, Chippenham then on to Melksham etc, this would be a useful hourly service in my option.
Getting to Bradford on Avon From Chippenham.....
Getting to Oxford from Chippenham or Kemble - a very long journey and a faff, timings and connections don’t make for a day or evening out, as an extension to this, getting from Kemble to Chippenham to “the Cotswolds” I’m thinking Morton in the Marsh here....
Direct trains from Kemble or Chippenham to Cardiff, have to generally wait ages at Temple Meads it can be quicker via Swindon, doesn’t make for a quick trip to the Lego shop!
More directs to WSM from Chippenham, while this service isn’t terrible, quite a few require changes at Temple Meads which extends the journey to a point the wife wants to take the car, and also there are quite a few service gaps around tea time meaning you either have to go home early or end up with tired grumpy children!!
And do even get me stared on how rediculous the journey times are if I want to get to Newbury/Hungerford/pewsey!!