Wilts & Dorset Becomes More Bus & Salisbury Reds (Rebranding)

[fgwrich]

Not the greatest of ideas, or for that matter names either.

http://www.wdbus.co.uk/

Unfortunately, this seems to be the trend with Go - Ahead, by taking what is a premium brand for a couple of premium routes, and rebranding your whole fleet with it - Solent Blue Line to Bluestar for example.

At Wilts and Dorset had some meaning to it, just as the Old NBC names did.

So Dorset becomes More Bus, and Wiltshire becomes the Salisbury Reds...

 

[bb21]

Thank god they did not take over Yellowbuses at the time.

No respect for history whatsoever.

Now the m in m1 and m2 is redundant, do they get dropped and routes renamed 1 and 2? The mind boggles.