Bletchleyite
Veteran Member
Having just had a look through BR Fares there are no Business class upgrade fares available for shorter journeys. They are only available for travel between stations from Holyhead - Shrewsbury to stations from Abergavenny to Cardiff, or vice versa. In many cases (especially along the North Wales coast) you could use first class tickets to get the same benefit but that would not be a cheap option - would you want to pay for that and feel like you need to rush your meal?
I'm not sure that an inclusive meal is the right way to go if this is going to be the main all-day North Wales Coast service (as it seems it is with the potential additional sets). Surely a more reasonable First Class fare, perhaps including tea/coffee/water as it's cheap to do, plus meals sold "a la carte"*, would be better and would cater better for shorter journeys? The service is going to look rather like, say, a Deutsche Bahn IC or IR (as was), being a long-distance slow service with lots of overlapping demand and not one key destination**, and so the Bistro concept would to me probably work better than the inclusive model used on services like Avanti where pretty much everyone is doing a long trip.
* Perhaps on proper crockery etc in 1st, but also for the same price sold boxed-up with wooden cutlery in Standard? More to sell then.
** Whatever the WG think, most people don't want to go to Cardiff. I love it as a city but it doesn't have the centralised draw of London.